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American Rebel Signs Distribution Agreement with Dichello Distributors for the state of Connecticut
American RebelAmerican Rebel(US:AREB) GlobeNewswire News Roomยท2024-06-21 13:00

Core Viewpoint - American Rebel Holdings, Inc. has entered into a distribution agreement with Dichello Distributors for the state of Connecticut, aiming to expand the availability of American Rebel Beer in the region [1][2]. Group 1: Company Overview - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes, personal security products, and has recently ventured into the beverage industry with American Rebel Beer [4]. - The company is publicly traded on NASDAQ under the ticker AREB [4]. Group 2: Distribution Agreement - The partnership with Dichello Distributors is expected to facilitate the introduction of American Rebel Light Lager to the Connecticut market, with plans for rapid availability in stores and bars this summer [2]. - John Hall, President of Dichello Distributors, expressed enthusiasm for the partnership, highlighting the product's alignment with the values of the target market [2]. Group 3: Dichello Distributors Background - Dichello Distributors has a long history dating back to the 1930s, originally selling Hull's beer and has since expanded to include Anheuser Busch brands [3]. - The company is currently led by Gloria Hall and her son John Hall, continuing the legacy of the Dichello family in the beverage distribution industry [3].