iQIYI's New VR Location-Based Entertainment to Launch Across Major Chinese Cities This Summer

Core Insights - iQIYI is expanding its VR location-based experiences in major Chinese cities this summer, with plans for global expansion to cities like Dubai and Bangkok [1][2] - The company aims to leverage VR technology to modernize and enhance the reach of Chinese culture, transforming original IPs into immersive experiences [3] Group 1: Domestic Expansion - iQIYI's existing VR projects in cities such as Shanghai, Luoyang, Xi'an, and Hefei have attracted over 100,000 visitors cumulatively as of June 2024 [2] - The Luoyang VR Project will launch in Shenzhen this summer, alongside a new adaptation of the thriller series "Strange Tales of Tang Dynasty 2: To the West" in Shenzhen and Beijing [1][2] Group 2: Global Expansion - iQIYI is preparing to take its VR projects to international markets, with Dubai and Bangkok as potential locations for future developments [2] - The company is also exploring opportunities in other domestic cities like Harbin and Changchun [2] Group 3: Technological Innovation - The VR projects utilize advanced technology, including immersive audiovisual effects and interactive gameplay, to create multisensory experiences for audiences [3] - iQIYI aims to enhance visitor capacity and efficiency through thoughtfully designed routes tailored to cultural tourism scenes [3] Group 4: Content Strategy - By transforming premium content into immersive experiences, iQIYI seeks to showcase engaging storytelling to a diverse global audience [3] - The success of these VR immersive theaters is supported by the popularity of the original IPs on which they are based [2]