TOYOTA LAUNCHES NEW BRAND FILM, GETAWAY DRIVER, FEATURING ITS 2024 COROLLA AND COROLLA CROSS HYBRID NIGHTSHADE EDITIONS

Group 1 - Toyota has launched a new short film titled "Getaway Driver" as part of its advertising campaign for the Corolla Hybrid, specifically targeting GenZ and Millennial consumers [2][3][5] - The film features internet comedian "King Bach," who has a significant following on social media platforms, with over 25 million followers on Instagram and 28 million on TikTok [3] - The narrative of the film includes a humorous take on the horror genre, showcasing the Corolla Hybrid Nightshade Edition, which is designed to be fun to drive with features like all-wheel drive and 138 horsepower [4][5] Group 2 - The film is set to premiere on June 25th, 2024, on the Toyota YouTube channel, with King Bach participating in a live chat to engage with fans [4] - Toyota's Vice President of Marketing and Communications emphasized the importance of creativity and fun in the campaign, highlighting the Corolla Hybrid's design, fuel economy, and reliability [5] - Toyota has a long-standing presence in the U.S. market, employing over 49,000 people and producing more than 34 million vehicles across its manufacturing plants [7]