IAS EXTENDS COLLABORATION WITH MICROSOFT ADVERTISING TO PROVIDE THIRD-PARTY MEASUREMENT FOR ADVERTISERS

Core Insights - IAS has expanded its collaboration with Microsoft Advertising to enhance measurement capabilities for advertisers, providing deeper insights into engagement with verified users and ensuring brand safety through IAS Signal [1][5][7]. Group 1: Collaboration Details - The collaboration allows advertisers to leverage IAS's measurement solutions to assess the impact of various campaign types, including native, video, display, and CTV, across the Microsoft Advertising ecosystem [2][4]. - Advertisers can now access independent analysis on brand safety, viewability, and invalid traffic across Microsoft's advertising solutions, marking a significant enhancement in verification reporting [7][8]. Group 2: Platform Features - The Microsoft Advertising Platform enables businesses to utilize Audience ads across Microsoft-owned sites and trusted third-party publishers, facilitating targeted audience reach through Microsoft AI [3]. - Microsoft Invest provides programmatic access to over 1 billion users, utilizing unique data sources to enhance campaign performance and reach previously untapped audiences [4][8]. Group 3: Company Background - Integral Ad Science (IAS) is recognized as a leading global media measurement and optimization platform, focusing on delivering actionable data to improve ad visibility and return on ad spend for advertisers [6][10].