Why Toyota Motor Stock Just Popped

Core Viewpoint - Toyota's new marketing campaign aims to attract Millennial and Gen Z buyers, potentially making its stock appear undervalued [1][3] Group 1: Marketing Campaign - The campaign features a 4.5-minute short film titled "Getaway Driver," starring internet personality "King Bach," set to be released on Toyota's YouTube channel [1] - A 30-second teaser shows King Bach escaping in a Corolla from a "dude with a chainsaw," highlighting the Corolla hybrid's acceleration and fuel efficiency of 44 miles per gallon [2] - The campaign targets younger consumers and promotes the Corolla as an entry-level vehicle, emphasizing its hybrid features to align with environmental concerns [2] Group 2: Stock Valuation - Toyota's stock is currently priced at 8.5 times trailing earnings, indicating a potentially attractive valuation [3] - Analysts project a long-term growth rate of 15.9% for the company, resulting in a price/earnings-to-growth (PEG) ratio of 0.5, which is considered cheap [3] - The stock also offers a dividend yield of 2.4%, appealing to dividend investors [3]