Kick Off the European Cup With These 3 Hot Sports Stocks

With the European Cup underway, it might be worth considering how sports play a role in the broader perception of companies. Some companies, despite being relatively unknown, pour significant sums of money into marketing during major sporting events. Other stocks are directly linked to the sporting events, giving them a leg up in organic marketing and product placement. Adidas (ADDYY) Now, with the release of several redesigned retro shoes, like the Samba and Gazelle, Adidas has also successfully broken int ...