Nike plans $100-and-less shoe line after shares plummet following sales slump prediction

Nike will start selling some sneakers that are priced at under $100 after its dismal sales forecast sent shares plummeting, the sportwear giant said Friday.The company rolled the new plan to boost its bottom line after telling analysts that fiscal year 2025 sales will likely to decline during its quarterly earnings report Thursday.The forecast for a surprise drop in annual sales by mid-single digits amplified investor concerns about the pace of Nike’s efforts to stem market share losses to upstart brands su ...