Workflow
Creative Realities added to membership of Russell Microcap® Index
Creative RealitiesCreative Realities(US:CREX) Newsfilter·2024-07-08 11:00

Company Overview - Creative Realities, Inc. (CRI) is a leading provider of digital signage and media solutions, recently added to the Russell Microcap® Index effective July 1, 2024, as part of the 2024 Russell indexes reconstitution [1][12]. Industry Context - Russell indexes are widely utilized by investment managers and institutional investors, serving as benchmarks for approximately $10.5 trillion in assets as of December 2023 [2]. - FTSE Russell, a prominent global index provider, has been instrumental in the design and governance of these indexes for over 40 years, ensuring they accurately reflect market segments [4][15]. Strategic Implications - The inclusion in the Russell Microcap Index is seen as a recognition of the company's successful value creation strategy and improved performance, potentially increasing stock exposure to a broader range of funds and institutional investors [12]. - This designation is expected to create new opportunities for accelerating shareholder value and expanding the base of accredited investors interested in the company [12]. Market Position - The Russell US Indexes reconstitution captures the 4,000 largest US stocks, ranking them by total market capitalization, with membership in the Russell Microcap Index lasting for one year [13]. - Creative Realities operates across various vertical markets, including retail, automotive, digital-out-of-home advertising, convenience stores, foodservice, gaming, theater, and stadium venues, providing recurring SaaS and support services [14].