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PresentationGood afternoon, ladies and gentlemen, and welcome to the Heidelberger Druckmaschinen AG conference call for the publication of the second quarter of the fiscal year 2025-'26.Jurgen OttoCEO & Chairman of Management Board Yes. Good afternoon, ladies and gentlemen, and welcome to our half year performance report. In a highly dynamic business environment, our half year results demonstrate a solid financial performance, in line with expectations. While we see FX effects and tariffs with an impact yea ...

Financial Data and Key Metrics Changes - The company reported revenue of $10.5 million in Q3 2025, down from $14.4 million in the same period last year, with gross profit decreasing to $4.8 million from $6.6 million in 2024 [5][6] - Adjusted EBITDA for the third quarter was $0.8 million compared to $2.3 million last year [7] - The annual recurring run rate (ARR) was $12.3 million, down from $18.1 million at the end of Q3 2024 [6] Business Line Data and Key Metrics Changes - The acquisition of Cineplex Digital Media (CDM) is expected to significantly enhance the company's scale and growth trajectory, with CDM generating approximately CAD 56 million in revenue in 2024 and projected to achieve 25% year-over-year growth in 2025 [7][8] - The consolidated gross margin for Q3 was 45%, consistent with the previous year's 46% [6] Market Data and Key Metrics Changes - CDM operates in over 6,000 locations with approximately 30,000 endpoints, serving major brands such as Scotiabank and Tim Hortons, and is expected to generate over CAD 32 million in advertising sales revenue this year [8][9] - The company anticipates total revenue to exceed $100 million in 2026, with adjusted EBITDA margins in the high teens [11] Company Strategy and Development Direction - The acquisition of CDM is viewed as a transformational move that will double the size of the company and enhance its competitive position in North America [4][7] - The company plans to reorganize its sales force and go-to-market strategy to improve customer acquisition velocity and grow recurring revenue [6][11] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the strong pipeline of opportunities and the potential for significant engagements that will reward shareholders [6][12] - The company expects to realize at least $10 million in annualized synergies from the CDM acquisition by the end of 2026, reflecting operational efficiencies and margin enhancements [11][12] Other Important Information - The company financed the CDM acquisition through a combination of debt and preferred equity, resulting in a total debt of $39.9 million as of November 7, 2025 [18] - The board was expanded from four to seven members, adding three new directors to support the next phase of expansion [12] Q&A Session Summary Question: Feedback from customers and partners post-CDM acquisition - Management reported positive feedback from customers, acknowledging the increased scale and capabilities resulting from the acquisition [21] Question: Go-to-market strategy in Canada - The strategy involves leveraging existing CDM customers and targeting Canadian QSRs that have not yet gone digital [22] Question: Retail media opportunity with CDM - The acquisition enhances the company's credibility and capabilities in the retail media market, with expectations of increased traction [23] Question: State lottery pipeline and RFPs - Management indicated a robust opportunity in the lottery sector, with a significant contract already in place and more RFPs expected [25] Question: Growth in stadium business - The stadium vertical is expected to grow significantly, with projections of a 30-40% increase in 2026 [26] Question: Role of the new Chief Revenue Officer - The new Chief Revenue Officer is expected to enhance customer acquisition and conversion rates, addressing previous challenges in this area [30] Question: Content creation team impact - The expanded content creation team is expected to drive growth in the content business, with a target of reaching $10 million in revenue over the next 24 months [32]

Core Insights - Creative Realities, Inc. reported a quarterly loss of $0.32 per share, significantly worse than the Zacks Consensus Estimate of a loss of $0.08, marking an earnings surprise of -300.00% [1] - The company's revenues for the quarter ended September 2025 were $10.55 million, missing the Zacks Consensus Estimate by 19.18%, and down from $14.44 million a year ago [2] - The stock has gained approximately 13.9% year-to-date, underperforming the S&P 500's gain of 16.4% [3] Earnings Outlook - The company's earnings outlook is crucial for investors, as it includes current consensus earnings expectations for upcoming quarters and any recent changes to these expectations [4] - The current consensus EPS estimate for the next quarter is breakeven on revenues of $16.25 million, while for the current fiscal year, it is $0.07 on revenues of $52.06 million [7] Estimate Revisions - Prior to the earnings release, the trend for estimate revisions was unfavorable, resulting in a Zacks Rank 4 (Sell) for the stock, indicating expected underperformance in the near future [6] - Empirical research indicates a strong correlation between near-term stock movements and trends in earnings estimate revisions, which can be tracked by investors [5] Industry Context - The Internet - Software industry, to which Creative Realities, Inc. belongs, is currently ranked in the top 24% of over 250 Zacks industries, suggesting a favorable industry outlook [8]

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) For the quarterly period ended September 30, 2025 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________ to ___________ Commission File Number 001-33169 Creative Realities, Inc. (Exact Name of Registrant as Specified in its Charter) | Minnesota | ...

Exhibit 10.1 AMENDED AND RESTATED CREDIT AGREEMENT* DATED AS OF NOVEMBER 6, 2025 AMONG Allure Global Solutions, Inc., a Georgia corporation ("AGS"), Creative Realities, Inc., a Minnesota corporation ("CRI"), Reflect Systems, Inc., a Delaware corporation ("RS"), and upon consummation of the Cineplex Share Purchase (as defined herein), Cineplex Digital Media US Inc., a Delaware corporation ("CDM US"), jointly and severally (AGS, CRI, RS and CDM US, collectively, the "U.S. Borrowers", and each a "U.S. Borrower ...

Transformational Acquisition Sets Stage for Strong Growth Going ForwardLOUISVILLE, Ky., Nov. 12, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced its financial results for the fiscal third quarter ended September 30, 2025. Highlights: Third quarter revenue of $10.5 million versus $14.4 million in the prior-year periodGross profit of $4.8 million for the three mo ...

Core Insights - Creative Realities, Inc. has appointed Dan McAllister as Chief Revenue Officer effective November 17, 2025, bringing over 25 years of experience in driving growth across digital signage and related technologies [1][2][3] - The company aims to leverage McAllister's expertise to accelerate growth in North America following its acquisition of Cineplex Digital Media, enhancing its leadership in providing digital signage solutions [2][4] Company Overview - Creative Realities designs, develops, and deploys digital signage experiences for enterprise-level networks, utilizing platforms such as Clarity, ReflectView, and iShowroom Content Management System (CMS) [4] - The company provides recurring SaaS and support services across various verticals, including retail, automotive, digital-out-of-home (DOOH) advertising, and more, focusing on enhancing customer experiences and increasing revenue [4] Leadership Background - Dan McAllister previously served as CRO at Blink AI Automotive and has held significant roles at Spectrio, The Miele Group, and Scala, contributing to his extensive knowledge of the digital signage value chain [3][2] - His experience includes advancing customer engagement through AI applications and developing targeted content strategies for enterprise deployments [3][2]

Acquisition Details - Creative Realities, Inc. has completed the acquisition of Cineplex Digital Media for CAD $70 million in cash, which includes Canada's largest mall retail media network with over 750 screens across 95 shopping destinations [1] - Cineplex Digital Media reported sales of just under CAD $56 million in 2024 and is projected to achieve 25% year-over-year growth in 2025 [1] - The acquisition is expected to generate cost synergies of at least USD $10 million annually by the end of 2026, enhancing operating efficiencies and margin opportunities [1] Financial Structure - The acquisition was financed through a combination of debt and preferred equity, including a three-year, $36 million senior term loan and $30 million of convertible preferred equity [3] - The purchase price is estimated to be approximately 3X-4X the Adjusted EBITDA of the CDM business for the trailing 12-month period ended September 30, 2025 [1] Board Expansion - The size of the Board of Directors has increased from four to seven, with the appointment of three new directors: Dan McGrath, Tom Ellis, and Mike Bosco [2] - The new board members bring unique capabilities and expertise to support the company's expansion plans [3] Company Overview - Creative Realities designs and deploys digital signage-based experiences for enterprise-level networks, utilizing platforms such as Clarity™, ReflectView™, and iShowroom™ [5] - The company provides recurring SaaS and support services across various vertical markets, including retail, automotive, and digital-out-of-home advertising [6]

Core Insights - Creative Realities, Inc. will participate in the 16th Annual Craig-Hallum Alpha Select Conference on November 18, 2025, providing opportunities for one-on-one meetings with management and institutional investors [1] Company Overview - Creative Realities designs, develops, and deploys digital signage experiences for enterprise-level networks, utilizing platforms such as Clarity, ReflectView, and iShowroom Content Management System (CMS) [2] - The company offers recurring SaaS and support services across various vertical markets, including retail, automotive, digital-out-of-home advertising, convenience stores, foodservice, gaming, theater, and stadium venues [2] - Creative Realities helps clients leverage place-based digital media to achieve business objectives like increased revenue, enhanced customer experiences, and improved productivity [2] - The company manages Retail Media Networks to monetize on-premise foot traffic through its AdLogic and AdLogic CPM+ programmatic advertising platforms [2]