JOHNSTON & MURPHY REVAMPS TWO MALL LOCATIONS

Core Insights - Johnston & Murphy has redesigned its retail locations at The Mall at Short Hills and Twelve Oaks Mall to attract modern customers with a focus on a bright and inviting atmosphere [1][2] - The company is experiencing strong sales growth and is capitalizing on the resurgence of malls post-pandemic, targeting younger shoppers seeking engaging retail experiences [2] - The new store designs feature modern aesthetics with quality finishes, showcasing a broad assortment of products including a growing line of casual athletic footwear [2][3] Company Overview - Johnston & Murphy operates a total of 152 stores across the U.S., including 66 retail stores, 62 factory outlets, and 24 airport locations [3] - The company plans further retail expansion and redesigns, with updates scheduled for locations in Tysons Corner and Scottsdale, as well as three airport stores in Miami, Philadelphia, and Pittsburgh [3] - A new store is set to open at Chicago Midway this Fall, along with the relocation of the Charlotte airport store to a larger space [3] Brand Strategy - The brand's new image campaign, titled 'Not Your Dad's Shoe Company', aims to reshape customer perceptions of the 174-year-old brand, enhancing the modernity and sophistication of the store environments [2] - The casual athletic line is designed to attract younger consumers who prioritize comfort, value, and innovation [2]