Etsy Aims to Have Its Artisanal Cake and Eat it Too

As eCommerce titans Amazon, Temu and Shein expand their reach, Etsy is attempting to reclaim its niche by emphasizing its original mission to support artisans and crafters, but the fine print shows considerable wiggle room for less handmade products. "To reinforce what we stand for, so that everyone who comes to Etsy sees why we are different and what makes us so special, we've reorganized our policies into new Creativity Standards," CEO Josh Silverman told sellers in a video message. "To be clear, this is ...