Nike Faces Challenges, But Long-Term Growth Potential Remains

Thank you for your assistantOverview Nike faces important challenges, such as a slow innovation cycle, rising competition, slower consumer demand, and slower sales in China.  Figure 1: Seeking Alpha Some consumers perceive a decline in Nike's innovation and excitement factor, leading to less hype around some of its recent product releases, especially in the markets farther away from its home market: Asia, especially in China and Europe. The structural problem is its innovation capacity, which has lost i ...