CAN YOU HANDLE THE HEAT? BURGER KING® INTRODUCES ALL-NEW FIERY MENU

Fiery Menu Launch - Burger King is launching a new Fiery Menu across the US starting July 18, 2024, featuring five new spicy items ranging from mild to wild spice levels [1][2] - The menu includes Fiery Strawberry & Sprite, Fiery Mozzarella Fries, Fiery Bacon Whopper, Fiery Chicken Fries, and Fiery Royal Crispy Chicken Sandwich [2][3] - The Fiery Menu is available for a limited time and aims to cater to varying spice preferences among customers [4] Product Details - Fiery Strawberry & Sprite combines Sprite with a Fiery strawberry puree for a refreshing yet spicy drink [2] - Fiery Mozzarella Fries are available in 4, 8, and 12 pieces, featuring mozzarella cheese and peppers with Fiery Calabrian pepper breading [2] - Fiery Bacon Whopper includes 1/4 lb flame-grilled beef, Fiery-seasoned bacon, pepper jack cheese, and Fiery sauce [3] - Fiery Chicken Fries are marinated with Fiery seasoning and coated in garlic and pepper breading, available in 4, 8, and 12 pieces [3] - Fiery Royal Crispy Chicken Sandwich features a Fiery-glazed chicken breast, Fiery-seasoned bacon, and pepper jack cheese [3] Marketing Strategy - The company emphasizes its "Have It Your Way" philosophy by offering a range of spice levels to appeal to diverse customer preferences [4] - Hidden Valley Ranch dip cups are introduced as a complementary item to soothe spicy sensations, available with Fiery Mozzarella Fries and Fiery Chicken Fries [4] - Hidden Valley Ranch is a permanent addition to the menu, unlike the limited-time Fiery Menu [4] Company Background - Burger King, founded in 1954, operates over 19,000 locations in more than 120 countries and US territories, with most restaurants owned by independent franchisees [6] - The Coca-Cola Company, a key partner, provides beverages like Sprite for the Fiery Menu and operates globally with a portfolio of billion-dollar brands [7] - Hidden Valley Ranch, founded in 1954, is a leading ranch dressing brand in the US, offering products in various flavors and forms [8]