Workflow
Coca-Cola(KO)
icon
Search documents
广告创作人慌到失眠?可口可乐 AI 造圣诞广告,成本砍半太疯狂!
Sou Hu Cai Jing· 2025-11-08 01:00
尽管还有46%的消费者对AI广告持负面态度,但反感比例已悄悄下降,显然市场正在慢慢接纳这场技术 变革。 而这场变革中最抢眼的玩家,当属可口可乐的红色圣诞卡车。 2025年的假日广告新版《Holidays Are Coming》,全程由旧金山AI创意工作室Silverside AI操刀,雪 地、卡车与动物角色全靠AI生成。 谁能想到,去年还因诡异人脸滑行车轮被骂上热搜的可口可乐AI广告,今年直接逆风翻盘,塑料感十 足的人类角色消失不见,自然灵动的动物形象成功规避了恐怖谷效应,画面细节肉眼可见地提升。 广告圈正在上演一场AI主导的造梦革命,一边是品牌们忙着用算法省成本,一边是创意人攥紧饭碗慌 得不行。 互动广告局最新统计数据显示,今年已有30%的联网电视广告与线上视频广告使用或部分使用生成式AI 技术,这一比例较去年提升8个百分点,预计2026年将冲到39%。 整个项目由可口可乐、WPP集团及两家AI工作室共100人完成,规模和过去真人拍摄相当,但核心差异 在于,Silverside AI团队仅用5名AI专家,就生成并筛选出7万多个视频片段供剪辑使用。 嘴上喊着AI只是辅助工具,真正核心是人类故事讲述能力的阿罗约 ...
3 High-Yielding Stocks That Can Generate Tons of Cash for Your Portfolio for Years to Come
Yahoo Finance· 2025-11-07 14:00
Key Points Investing in quality dividend growth stocks can help ensure you rising income over the years. These blue chip income investments have high payouts and are backed by strong financials. 10 stocks we like better than Coca-Cola › Dividend stocks may not make for the most exciting investments to put into your portfolio, but if you pick the right ones, they can be among the most reliable. Quality dividend stocks can generate cash for you on an ongoing basis -- for years, or potentially decades ...
美国消费出现K型分化,4200万人断粮背后,贫富消费鸿沟再拉大
3 6 Ke· 2025-11-07 02:32
虽然美国联邦政府 陷入停摆,但美国劳工统计局仍然在近期公布了最新的美国9月份CPI数据。 数据释放了部分温和信号,整体通胀同比上涨3.0%,略低于市场预期的3.1%。但深入数据肌理可见,组成CPI的一篮子商品正出现撕裂,勾勒出美国消费 市场正从"L"型结构转向"K型"分化,形成富人挥金如土与穷人勒紧裤腰带的巨大反差。 美国近一年的按月CPI增幅(数据及图源:美国劳工统计局) 这一现象也导致消费者信心大幅下滑,密歇根大学发布的10月份消费者信心调查显示,中低收入群体信心指数骤降12点,创2020年以来最大单月跌幅。 更雪上加霜的是,美国联邦政府"停摆"时长已经创下历史纪录,4200万低收入者食品救济金中断,70多万联邦雇员陷入欠薪困境,这也将传导至下游消费 市场,重创中小商家。 国会预算办公室测算,政府停摆已使美国经济损失180亿美元,第四季度GDP增速预计下降至少1个百分点,若僵局持续,可能引发"消费断崖"风险。 01 冰火两重天 美国9月CPI数据的核心矛盾在于"必需消费高通胀、可选消费低通胀"的结构性分裂。 在必需品方面,占据普通消费者日常支出份额最大的能源和食品价格都出现一定程度的涨幅。 能源领域,能源 ...
Seeking Paydays? 3 Dividend Aristocrats Worth a Look
ZACKS· 2025-11-07 02:31
Core Viewpoint - Investors can create a portfolio that allows for monthly dividend payouts by strategically selecting stocks that pay dividends in different months [1][10]. Group 1: Stock Selection - Coca-Cola (KO) is part of the Dividend Aristocrats and Dividend Kings groups, indicating strong dividend reliability and a history of rewarding shareholders [3][11]. - Caterpillar (CAT) is the largest construction equipment manufacturer and also a member of the Dividend Aristocrats, showcasing its reliability in dividend payments [5][11]. - McDonald's (MCD) has an annual yield of 2.3% and an 8.2% five-year annualized dividend growth rate, making it a strong candidate for dividend income [8][11]. Group 2: Dividend Strategy - By combining Coca-Cola, Caterpillar, and McDonald's, investors can achieve a portfolio that provides consistent monthly dividends [2][11]. - The strategy of selecting stocks with staggered dividend payment months allows for a steady income stream, which is appealing to investors [10].
X @Forbes
Forbes· 2025-11-06 13:23
Coca-Cola has released more uncanny AI-generated Christmas ads, despite the backlash from last year, prompting calls to boycott the soft drink company.https://t.co/EREsE3Rp4T ...
X @Forbes
Forbes· 2025-11-05 16:43
Coca-Cola has released more AI-generated Christmas ads, despite the backlash from last year, prompting calls to boycott the soft drink company. https://t.co/EREsE3Rp4T ...
Ten-Year Tally: Coca-Cola Stock Delivers $85 Bil Gain
Forbes· 2025-11-05 15:15
SAN RAFAEL, CALIFORNIA - APRIL 24: Bottles of Coca Cola displayed at a grocery store on April 24, 2023 in San Rafael, California. Coca Cola reported first quarter earnings that beat analyst expectations with revenues of $10.96 billion compared to the expected $10.8 billion. (Photo by Justin Sullivan/Getty Images)Getty ImagesOver the past ten years, Coca-Cola (KO) stock has provided an impressive return of $85 Bil to its investors through real cash in the form of dividends and buybacks. Let’s examine some fi ...
“清空大牌”,厂商了断
3 6 Ke· 2025-11-05 03:08
近两年厂商关系变化很大,过去20多年的厂商关系模式已经不复存在。 我有一个比喻。2024年是厂商"恐婚年",2025年是厂商"离婚年"。如果把厂商关系比喻为夫妻关系的话,那么,2024年是厂商"恐婚年",厂家招不到商, 经销商不接盘。2025年更进一步成厂商"离婚年"。厂商解除合作关系非常普遍。 尤其引人注意的现象,我称为"清空大牌"现象,越演越烈。初期我认为是个案,当个案越来越多时,就成为普遍现象,甚至代表了品牌与渠道变化的趋 势。 什么是"清空大牌"?就是经销商放弃所有一线品牌,但仍然在经营其它品牌。如果完全从经销领域撤退,放弃经销,还不能称为"清空大牌"。尽管放弃经 销商现象也很普遍。 今年第一次听到经销商说"清空大牌"时,我非常吃惊。以为经销商个人发生了什么大的变故呢。 有一家经销商跟我说,经销某一线品牌,去年得大奖,今年准备放弃。我还不信,直到看了临期品仓库,我真信了。如果厂家不对占一半仓库面积的临期 品补助,他肯定会放弃。 我在一个经销商大会上讲了这种现象。有经销商私下与我交流,"说得太对了,我就全部放弃了。" "清空大牌"已经达到什么程度?某个自媒体平台的朋友跟我说,好多市场已经长期招不到经销商 ...
Is Coca-Cola's Zero Sugar Momentum Reshaping Its Core Portfolio?
ZACKS· 2025-11-04 19:26
Key Takeaways Coca-Cola Zero Sugar has become a major growth engine across global markets.The brand's rise reflects success in meeting demand for healthier, low-calorie options.Zero Sugar's strength is driving portfolio premiumization and Coca-Cola's future strategy.The Coca-Cola Company’s (KO) Zero Sugar line has rapidly evolved from a niche offering into one of the central growth engines of its global portfolio. In recent quarters, the brand’s performance has been nothing short of transformative, driving ...
Elon Musk was stunned by Warren Buffett’s Coca-Cola dividend windfall — 3 ways you can build passive income
Yahoo Finance· 2025-11-04 10:17
Core Insights - Tesla CEO Elon Musk commented on Berkshire Hathaway's significant dividend earnings from Coca-Cola, highlighting the impressive financial figures associated with the investment [2][3]. Group 1: Berkshire Hathaway and Coca-Cola Investment - Berkshire Hathaway earned $704 million in dividends from Coca-Cola in 2022, based on its 400 million shares and a quarterly dividend of 44 cents per share [2]. - In 2024, Coca-Cola increased its quarterly dividend to 48.5 cents per share, allowing Berkshire Hathaway to project a dividend income of $776 million for the year [3]. - Warren Buffett's investment in Coca-Cola has provided a consistent and growing source of passive income, with dividends increasing from $75 million in 1994 to $704 million in 2022 [7]. Group 2: Dividend Stocks as Passive Income - Investing in dividend-paying stocks offers a pathway for investors to generate passive income without selling shares, similar to Warren Buffett's strategy [5][6]. - High-quality companies like Coca-Cola not only provide regular dividend payouts but also have a history of increasing these dividends over time, enhancing the income stream for investors [5][6]. - Coca-Cola has raised its dividend for 62 consecutive years, demonstrating a strong commitment to returning value to shareholders [7].