Core Viewpoint - As the stock market approaches all-time highs, investors are looking for defensive options, with Coca-Cola and Pepsi being prime candidates due to their consistent performance during market corrections [1] Company Performance - Coca-Cola's return on invested capital (ROIC) is 18%, showing a positive trend towards 20% or higher, while Pepsi's ROIC is at 14%, indicating a decline in recent quarters [3][4] - Coca-Cola's fiscal 2025 earnings per share (EPS) rose 3% to $2.98, with a projected 8% increase to $3.22 for FY26, alongside a sales increase of 3% for FY25 and a projected 5% increase to $51.01 billion for FY26 [6] - Pepsi's FY25 EPS is expected to slightly dip to $8.12 but is projected to rebound by 5% to $8.55 in FY26, with sales expected to rise 2% for FY25 and 4% to $97.07 billion in FY26 [9] Valuation and Dividend Analysis - Pepsi trades at 16 times forward earnings and near 2 times forward sales, aligning with industry averages, while Coca-Cola trades at a premium of 6 times forward sales [10] - Coca-Cola offers a 3% annual dividend yield, matching the industry average, while Pepsi has a higher yield of 4%, with both companies classified as "Dividend Kings" for increasing dividends for over 50 consecutive years [12] Investment Outlook - As 2026 begins, Pepsi appears to meet more investor criteria despite Coca-Cola's stronger ROIC, with Coca-Cola potentially facing short-term weakness due to its higher valuation compared to Pepsi and its beverage peers [13]

Key Takeaways KO fell below its 200-day SMA on Jan. 5, reinforcing a shift toward bearish technical momentum.Coca-Cola faces fragile volumes, with the Asia Pacific declines, and flat North America and Latin America.KO sees tougher volume comparisons ahead and easing pricing power as inflation moderates.Shares of The Coca-Cola Company (KO) have trended lower in recent months, slipping below key industry benchmarks and signaling weakening technical momentum. The bearish tone intensified on Jan. 5, 2026, when ...

Retail investors have been increasingly following the trading activity of members of Congress, with some disclosures sparking interest in unfollowed stocks or companies that could benefit from potential government contracts. A member of Congress may not have caused red flags with his latest purchase of blue-chip, dividend-paying stock, but investors may want to take note.Congressman Buys Dow Jones Industrial Average StocksCongressman Lloyd Doggett (D-Texas) recently disclosed several new stock purchases, as ...

These high-quality, high-yielding dividend stocks are ideal for those seeking sustainable dividend income.The Dow Jones Industrial Average features 30 of the country's most prominent companies. Many of these blue chip stocks pay dividends. Their high quality makes them ideal options for investors seeking to generate sustainable passive income. Three of the Dow Jones' top dividend stocks are Chevron (CVX +5.10%), Coca-Cola (KO 1.71%), and Verizon (VZ 0.72%). They pay higher-yielding and steadily rising divid ...

"我们对自己感到不满（discontented with ourselves）。" 这是詹姆斯·昆西在2025年10月的第三季度财报电话会上，留下的一句耐人寻味的话。当时，可口可乐刚刚交出了一份看起来还不错的成绩单：净营收增 长5%，每股收益增长30%。在大多数CEO选择开香槟庆祝的时候，昆西却使用了"不满"这样带有负面情绪的词汇。 三个月后，这种"不满"转化为了具体的行政指令。 根据WARN文件的细节，这次裁员具有极强的"定点清除"意味。受影响的不是工厂里的灌装工人，也不是在一线跑市场的销售代表，而是集中在亚特兰大 总部的职能部门。 在跨国公司的组织社会学中，总部往往是最容易滋生"大企业病"的地方。随着公司规模的膨胀，各种协调员、分析师、项目经理层出不穷。他们不直接生 产一瓶饮料，也不直接卖出一箱货，他们的工作是"管理流程"。而昆西和即将上任的布劳恩，显然达成了某种共识：在AI时代，这些中间层是多余的。 近日，一份流传于可口可乐内部的《工人调整和再培训通知》（WARN）显示，这家市值超过3000亿美元的饮料企业，将于2月28日正式裁撤亚特兰大总 部的75名员工。 值得注意的是，裁员生效的时间点（2月底）正好 ...

Key Takeaways KO's RGM execution drove 6% organic revenue growth in 3Q25, keeping results at the high end of its algorithm.Coca-Cola balances pricing with mix, using smaller packs like mini cans to support affordability and growth.Coca-Cola is leveraging premium brands and localized pack-price actions to drive mix gains across markets.The Coca-Cola Company’s (KO) Revenue Growth Management (“RGM”) strategy has emerged as a critical lever in sustaining momentum amid a complex consumer backdrop. Management emp ...

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Dive Brief: Coca-Cola is planning layoffs in 2026 as part of a restructuring initiative, beginning with 75 workers at its corporate headquarters.  The initial layoffs will take effect around Feb. 28, the company said in a WARN notice filed last week. Coca-Cola expects further workforce cuts to occur in phases. It didn't specify how many jobs would be affected. Outgoing ...

Buffett's favorite stocks remain Berkshire's biggest holdings even after he passed the torch to his successor.Is it accurate to still refer to the stocks owned by Berkshire Hathaway (BRK.A 1.42%) (BRK.B 1.24%) as Warren Buffett's portfolio? I think so, even though the legendary investor no longer serves as the conglomerate's CEO.For one thing, every stock currently held by Berkshire was bought under Buffett's leadership, even if he didn't personally make the call to buy the stock. Also, Buffett remains chai ...

整体而言，可口可乐这则马年营销大片，以细腻的情感洞察为基础，用 "旧俗新玩" 的创意打破了春节 营销的同质化僵局，借助国民家庭 IP 的亲和力降低了传播门槛，通过互动设计实现了全民参与的裂变 传播。它没有追求华丽的视觉特效，也没有堆砌传统的吉祥话术，而是回归到春节的核心情感与用户的 真实需求，让品牌在传递温暖与新意的过程中，完成了与消费者的深度沟通，成为马年新春营销中一抹 亮眼的色彩。 ? 广告的开篇便找准了当代人对春节的复杂心态 —— 既眷恋年画、饺子、春晚这些刻在记忆里的传统符 号，又渴望跳出刻板框架，用新鲜方式赋予节日新的活力。于是，"当传统的年遇上年轻人的新脑洞， 过年的仪式感就有了新灵感" 这一文案顺势而出，精准戳中了不同年龄段受众的心理。对于看重传统的 中老年人而言，文案中提及的经典年俗元素唤起了他们对春节的情感依恋；而 "新脑洞""很新的年" 这 类贴合年轻群体语言习惯的表达，则让年轻人感受到品牌对他们 "拒绝循规蹈矩、追求个性表达" 需求 的理解，实现了代际情感的无缝衔接。 小沈阳父女的加盟，为这则广告注入了极强的生活感与亲和力。作为国民度颇高的喜剧明星，小沈阳自 带幽默、接地气的标签，他的形 ...

很多人一提到理财、投资，第一反应不是"理解"，而是"焦虑"。 怕钱贬值，怕错过机会，怕自己不懂被割，最后的结果往往是： 要么什么都不敢做，钱躺在卡里慢慢缩水；要么一冲动就乱买，追热点、听小道消息、跟风操作，几年下来，赚的时候没赶上，亏的时候一个不落。 很多时候，人之所以失败，是因为无知和贪婪。 无知，使人更加盲从，人更加倾向于相信外部的专家或谣言。 而贪婪，使人没有常性，更加频繁地改变立场，以短期的盲动来等待撞大运的机会。 比如说，很多人炒股经常会听信某些专家的言论，看到一个股票上涨了，马上追进去，看到跌了，马上就割，就是所谓的追涨杀跌。 但忘记了一点，往往当我们得到消息的时候，已经是股票的高位，别人已经获利出走，而我们成了接盘的一个。 又或者一个股票，跌的太狠的时候，是因为主力想要获得便宜的筹码进行拉伸，造成的恐慌让我们马上抛售手中的筹码。 其实，不止是股票如此，投资如此，工作如此，生活也是如此。 巴菲特说过一句很有名的话："当别人恐惧的时候我贪婪，当别人贪婪的时候我恐惧。" 一直以来，我都感觉这句话说的太对了，几乎完全违背人的本能，他把普通人为什么总是在投资中吃亏解释的太精确了。 这本书被誉为理解巴菲特投 ...