Stagwell's (STGW) The Harris Poll Acquires BERA to Further Strengthen Harris Quest AI Capabilities with Predictive Brand Technology

Core Insights - The acquisition of BERA by Harris Quest enhances predictive brand analytics and enables data-driven decision-making for clients globally [1][17][10] - BERA's AI-driven insights will complement Harris Quest's existing tools, improving brand performance forecasting and audience targeting [2][15] Company Overview - The Harris Poll is a global public opinion and market research consultancy with over 60 years of experience, offering services across more than 90 countries [6] - Stagwell, the parent company of Harris Poll, focuses on transforming marketing through data-driven solutions and innovative technology [8][7] Strategic Implications - The integration of BERA's technology into Harris Quest is expected to provide faster and more accurate insights, enhancing the effectiveness of marketing strategies [10][18] - This acquisition signifies Stagwell's commitment to advancing market research and brand management capabilities [5][17]