Core Insights - JPMorgan aims to capture 15% of the U.S. consumer deposits, currently holding an 11.3% share as of June 2023, with strategies focused on market share expansion [1] - As of March 31, 2024, JPMorgan's U.S. deposits totaled 1.97trillion,withtotaldeposits(includingnon−U.S.)at2.43 trillion, slightly growing year-over-year [1] - The acquisition of First Republic in May 2023 contributed 92billiontoJPMorgan′sdepositgrowth[2]Group1:GrowthStrategy−JPMorganisinvestingininfrastructureanddatamodernization,leveragingAIandpaymentstrategiestomaintainacompetitiveedgeoverthenext5to10years[2]−Thecompanyplanstoexpanditsbranchnetworkbyopeningover500newbranchesby2027andrenovatingapproximately1,700existinglocations,aimingtosolidifyitspositionasthelargestbranchnetworkintheU.S.[2]−JPMorganisalsoengagedinopportunisticbuyouts,increasingitsstakeinBrazil′sC6Bankandformingstrategicallianceswithfintechfirms[3]Group2:MarketPosition−JPMorgan′sshareshaveincreasedby40.91.95 trillion in total deposits, positioning JPMorgan as a close competitor in the banking sector [1]