Nike: Reasons To Own More

Robert Way Preamble A little history of my thoughts around this company. I first considered NKE as an investment possibility in May 2022 when it was trading sideways at around $110. I was skeptical that NKE could justify that premium price given the headwinds it faced then, so I passed. As a firm believer of "price is what you pay, value is what you get", I waited till September 2023 to start my first position in NKE at a cost basis of $92. The positive commentary from CFO Matthew Friend at Q1 2024's confer ...