Costco's Latest Brilliant Move

Costco is increasing membership prices and that could be a huge boon to the bottom line.Costco's (COST 0.69%) membership model is a great example of a business that's nearly impossible for competitors to copy. Once members commit to the annual fee, they have an incentive to spend more at Costco than competitors because of the low prices. But to boost profits Costco needs to increase its membership fees, which it just did. Travis Hoium examines the move in this video.*Stock prices used were end-of-day prices ...