笔者家附近有一个烧饼店，厨房和柜台加起来不过3平方米。店里的烧饼种类齐全，用料实在，香气四 溢，几年来，生意越做越红火。他们家的畅销产品——椒盐味烧饼，一直维持"一元一个、买二送一"的 定价，也就是说，两元钱即可买到3个热乎乎、香喷喷的小烧饼。作为老顾客，笔者曾真诚地向老板提 议烧饼涨价，但是两次提议均遭拒绝。 那么，这种不涨价行为的背后是什么样的逻辑支撑呢？ 如果仔细观察，生活中还真的有不少销量可观但价格稳定的商品，比如，炎炎夏日备受青睐的"老中 街"冰棍，零售价始终维持每支1元，已经是其生产商——沈阳中街冰点的经典产品。国货护肤品"千纤 草"丝瓜水19年未涨价，500毫升的丝瓜水标价一直是十几元，曾拒绝头部主播包装提价的建议，坚守平 价定位。 从商业领域的知名案例来说，美国零售巨头开市客（Costco）店内的热狗套餐，从1985年以来，在美国 市场一直坚守1.5美元的价格，已经成为Costco的金字招牌。2019年进入上海市场以来，热狗套餐一直 保持人民币10.9元的价格。有人说，Costco很实诚，但也真会营销。从Costco最近发布的2025财年（截 至2025年8月31日）业绩看，这家全球会员店巨头 ...

Whales with a lot of money to spend have taken a noticeably bullish stance on Costco Wholesale.Looking at options history for Costco Wholesale (NASDAQ:COST) we detected 50 trades.If we consider the specifics of each trade, it is accurate to state that 44% of the investors opened trades with bullish expectations and 34% with bearish.From the overall spotted trades, 19 are puts, for a total amount of $1,861,411 and 31, calls, for a total amount of $2,471,674.Predicted Price RangeAnalyzing the Volume and Open ...

We recently published Top 10 Non-AI Stocks Redditors are Buying Ahead of Potential Bubble Burst. Costco Wholesale Corp (NASDAQ:COST) is one of the top non-AI stocks redditors are buying. Redditors believe Costco Wholesale Corp (NASDAQ:COST) remains one of the best non-AI stocks for long-term investors. Evercore ISI analyst Greg Melich said in a note last month that extended operating hours and selling GLP-1 drugs at its stores are expected to boost traffic for Costco Wholesale Corp (NASDAQ:COST). The anal ...

We recently published Jim Cramer Discussed These 11 Stocks & Commented On A Market Reversal. Costco Wholesale Corporation (NASDAQ:COST) is one of the stocks Jim Cramer discussed. As is generally the case, Cramer ended up discussing Costco Wholesale Corporation (NASDAQ:COST) as he mentioned Walmart. Despite the fact that the retailer's shares have struggled recently, Cramer has continued to hold the stock for his charitable trust. In fact, he has gone as far as to comment that Costco Wholesale Corporation ...

分组1 - The core theme revolves around identifying retailers that can perform well despite a weak consumer environment, with Tractor Supply being highlighted as a hedge against this weakness [1] - Walmart is favored for its resilience, despite having a high valuation multiple, while Costco is noted for disappointing performance and reaching its first 52-week lows since 2009 [1][3] - The decline in Costco's stock price is significant, but the company is still considered fundamentally strong, indicating a potential buying opportunity once a bottom is confirmed [3] 分组2 - The discussion includes the performance of strip malls, suggesting they are still relevant in the retail landscape [4]

Costco logo in front of Costco homepage on desktop computer. Key Points COST shares have now erased all of their 2025 gains following a 10% dip in the last three months. Despite consistent earnings beats and strong comp sales, the stock is nearing crucial technical levels that could trigger the next wave of momentum. Is COST finally ready to rebound? There are reasons for hope and fear, but the charts are hinting that further downside lies ahead. Interested in Costco Wholesale Corporation? Here are fi ...

Core Viewpoint - BJ's Wholesale Club is trading at a significant discount compared to Costco, presenting an interesting investment opportunity for those who find Costco's stock too expensive [1]. Membership and Sales Trends - BJ's total fiscal third-quarter revenue increased by 4.9% year over year to $5.35 billion, with comparable sales growing by 1.1%, and adjusted for gasoline prices, they rose by 1.8% [5]. - Membership fee income surged by 9.8% to $126.3 million, driven by higher-tier membership penetration and fee increases [5]. - Digitally enabled comparable sales grew by 30% year over year, indicating a significant increase in online sales contribution [7]. Profitability and Operating Performance - BJ's operating income declined by 4.8% year over year to $218.4 million, while net income slipped by 2.4% to $152.1 million due to rising labor and occupancy costs [6]. - The company expects comparable club sales, excluding gasoline, to rise by 2% to 3% for the full fiscal year and has raised its adjusted earnings-per-share outlook to a range of $4.30 to $4.40 [7][8]. Valuation Comparison - BJ's trades at approximately 19 times forward earnings and about 0.6 times sales, while Costco trades at a forward price-to-earnings ratio of about 44 and 1.4 times sales [11]. - The valuation gap reflects BJ's slower growth profile, with total revenue increasing by 4.3% year over year to $15.9 billion for the first nine months of fiscal 2025, compared to Costco's 8.2% revenue growth [10][11]. Market Position and Competitive Landscape - BJ's operates fewer than 300 clubs, while Costco has over 900, which contributes to Costco's stronger brand recognition and sales volume [12]. - BJ's must demonstrate its ability to achieve sustained sales growth and competitive advantages in a crowded market that includes Costco and Walmart's Sam's Club [14]. Investment Perspective - BJ's current valuation appears reasonable for a membership-based retailer with positive comparable sales and increasing membership fees, making it a solid alternative for investors seeking exposure to the warehouse club model [15].

Core Insights - Costco's business model focuses on minimizing costs to provide savings to its members, operating its stores like warehouses with merchandise on pallets and limited traditional store investments [1][2] - The company emphasizes a simple operating philosophy of keeping costs down and leveraging its large membership base and buying power to offer the best prices [2] - While cautious with technology investments, Costco is making strategic upgrades to enhance user experience, including checkout process improvements and digital enhancements [3][4][6] Checkout Improvements - Costco has tested self-checkout but has shifted to a new method that integrates human cashiers while speeding up the checkout process for members [4] - The new checkout technology allows employees to scan items while members are in line, reducing the time spent at the cashier [5] Technology Enhancements - The company is advancing its technology roadmap for digital and e-commerce, focusing on improving search effectiveness and user experience [6] - Recent enhancements include data augmentation for better search, passwordless sign-in for the mobile app, and a waiting room feature for high-demand items to reduce bot traffic and improve site stability during peak times [7]

We recently published 10 Stocks Jim Cramer Talked About. Costco Wholesale Corporation (NASDAQ:COST) is one of the stocks Jim Cramer discussed. For Jim Cramer's morning appearances, where there's Walmart, there's also Costco Wholesale Corporation (NASDAQ:COST). He has discussed both firms regularly throughout 2025 and kept an upbeat tone about them. Cramer believes that Costco Wholesale Corporation (NASDAQ:COST) plays an important role in the economy to ensure that Americans can buy affordable groceries. H ...

Core Insights - Costco has generated a total return of 159% over the past five years, with net sales reaching $270 billion in fiscal 2025, although shares are currently 17% off their peak [1] Group 1: Membership Model - Costco's membership model is a key differentiator, requiring customers to pay an annual fee of $65 to shop at its warehouses, with 81 million membership households globally, reflecting a 6.3% year-over-year increase in Q4 2025 [3][4] - The high renewal rate of around 90% for memberships fosters customer loyalty and encourages repeat visits to warehouses [4] Group 2: Sales Performance - Same-store sales (SSS) increased by 5.9% in fiscal 2025, indicating consistent growth and strong operational stability [5][6] - The company's strategy of offering high-quality merchandise at competitive prices contributes to its ability to maintain steady demand across various economic conditions [6] Group 3: Valuation Concerns - Costco shares are considered expensive, trading at a price-to-earnings (P/E) ratio of 49.2, which raises concerns about potential returns if purchased at high valuations [8] - The elevated P/E ratio suggests that the market may consistently reward Costco with a premium valuation, but this leaves little margin for safety and could lead to future contraction as the company matures [9]