Starbucks Launches EV Charging Partnership With Mercedes

Group 1 - Starbucks has partnered with Mercedes-Benz to install electric vehicle (EV) chargers at over 100 locations, starting along Interstate 5, a key travel route on the West Coast [1] - The chargers will be placed in urban areas and regions lacking charging infrastructure, with plans to expand to the East Coast [1] - The Alpitronic Hypercharger 400 will be used, which supports a wide voltage range and comes with NACS cables [1] Group 2 - The collaboration aims to enhance the charging experience for EV drivers, integrating it with the routine of purchasing coffee [2] - Retailers are increasingly adding charging stations to attract high-income EV drivers, as seen in global mall trends [2] Group 3 - Simon Property Group is partnering with BP Pulse to deploy ultra-fast EV charging stations at 75 shopping centers, with over 900 charging bays planned by early 2026 [3] - The initiative targets affluent consumers who are transitioning to electric vehicles, highlighting the lucrative market for retailers [3] - EV owners are typically affluent, educated individuals residing in major car markets, making them an attractive demographic for businesses [3]