Amazon Prime Day 2024 sales hit record $14.2 billion

Amazon’s Prime Day event clocked record sales this year, as U.S. consumers spent $14.2 billion across July 16 and 17, according to Adobe Analytics. This marks an 11% jump from last year’s $12.7 billion total.Buyers spent $7.2 billion on day one of the 2024 online event, up 11.2% from a year prior. Adobe Analytics said day two says increased 10.4% year-over-year, hitting $7 billion. While Amazon didn’t release any of its own numbers, the company acknowledged record-breaking sales. “Prime Day 2024 was a huge ...