Bud Light Boycott Effects Endure—Brand Drops To Third

Bud Light cans are seen in a store. (Photo by Jakub Porzycki/NurPhoto via Getty Images) Key Facts The crucial four-week period includes the July Fourth weekend, which can heavily impact a beer brand's yearly performance, according to the Wall Street Journal. Get Forbes Breaking News Text Alerts: We're launching text message alerts so you'll always know the biggest stories shaping the day's headlines. Text "Alerts" to (201) 335-0739 or sign up here. $1.4 billion. That's how much Bud light lost in U.S. beer s ...