DRCT DEADLINE: ROSEN, LEADING INVESTOR COUNSEL, Encourages Direct Digital Holdings, Inc. Investors to Secure Counsel Before Important July 22 Deadline in Securities Class Action – DRCT

Core Viewpoint - A class action lawsuit has been filed against Direct Digital Holdings, Inc. for allegedly making false and misleading statements regarding its transition to a cookie-less advertising environment, which is expected to impact revenue in 2024 [3]. Group 1: Class Action Details - The class action pertains to purchasers of Direct Digital common stock between April 17, 2023, and March 25, 2024, with a lead plaintiff deadline set for July 22, 2024 [1][2]. - Investors who wish to join the class action can do so without incurring out-of-pocket fees through a contingency fee arrangement [6]. Group 2: Allegations Against Direct Digital - The lawsuit claims that Direct Digital's transition to a cookie-less advertising environment was accelerated and would negatively affect revenue in 2024 [3]. - It is alleged that the company's alternatives to third-party cookies, including investments in AI and machine learning, would not be viable solutions [3]. - The defendants are accused of lacking adequate solutions to address the phase-out of third-party cookies by Google, undermining their positive statements about the company's platform and financial prospects [3].