McDonald's to extend $5 value meal in most U.S. markets as diners return to restaurants

Core Insights - McDonald's is extending its $5 value meal promotion beyond the initial four-week period due to its success in driving customer traffic back to restaurants [1][2] - The promotion, which includes a McChicken or McDouble, four-piece chicken nuggets, fries, and a drink, was initially set to last until late April but will now continue through August in most locations [1] - The decision to extend the promotion was supported by nearly all business units, covering 93% of McDonald's restaurants [1] Industry Context - The extension of the $5 meal deal comes as restaurants are facing challenges with declining customer traffic, particularly among lower-income consumers who are sensitive to rising prices [2] - Competitors such as Burger King, Wendy's, Taco Bell, and Starbucks are also offering similar value deals ranging from $3 to $5 to attract value-conscious customers in a competitive market [2] - Coca-Cola has contributed marketing funds to enhance the appeal of the value meal for franchisees, indicating a collaborative effort to sustain the promotion long-term [3]