RT Guillaume Huin (@HuinGuillaume)I have a new job. I will now lead Global Brand Strategy for McDonald's.For those who do not know me, I use @X to share news and behind the scenes about the brand, but more importantly to get live feedback and hear from fans directly. The good, the bad, the not good enough yet.I mostly heard from US fans in the past - thank you. Of course, I want this to continue, but now I also want to get insights and feedback from McDonald's fans all around the world, whether you're in Ja ...

Industry Benchmark & Valuation Index - The Big Mac index marks its 40th anniversary as an eccentric yet uniquely advantageous standard of value for financial and economic analysis [1] - Financial institutions and researchers can register for free to discover the specific analytical advantages of the index [1]

For years, burgers have been the backbone of America's fast food business. But [music] today, they've become one of the biggest challenges. >> Burgers are getting way too expensive.>> Record high beef prices [music] and customers who don't want to pay them. Okay. Do you guys think fast food has gotten too expensive.>> Thousand% thousand%. [music] Like sometimes I'm struggling to even like pay for it myself. Like it's crazy.So instead of passing those higher beef costs on to customers, some of the biggest na ...

We invented the Big Mac index 40 years ago. What began as a playful thought experiment has taken on a life of its own https://t.co/jXuNUPeZ28 ...