Stagwell (STGW) Acquires LEADERS, Bolstering Global Influencer Marketing Capabilities with AI

Core Insights - Stagwell has acquired Tel Aviv-based LEADERS, enhancing its global influencer marketing capabilities and integrating LEADERS' SaaS platform, InfluencerMarketing.AI, into its offerings [1][2][7] - This acquisition marks Stagwell's first agency in Israel and is part of a broader global expansion strategy, being the seventh acquisition in 2024 [2][8] Company Overview - Stagwell is a challenger network focused on transforming marketing through technology, with a suite of AI-powered solutions under the Stagwell Marketing Cloud [1][3] - LEADERS, established in 2017, specializes in influencer marketing and aims to redefine the landscape of digital marketing through its innovative strategies and services [5][8] - InfluencerMarketing.AI, founded in 2020, connects brands with over 300 million creators globally, providing analytics and management tools to optimize influencer marketing campaigns [6][8] Leadership and Integration - Eran Nizri will continue as Group CEO of LEADERS, reporting to Aaron Kwittken, the Founder and CEO of Stagwell Marketing Cloud's PRophet Comms Tech Suite [10] - The integration of LEADERS and its capabilities into Stagwell's existing Comms Tech Unit is expected to enhance the overall service offerings and expand global reach [9][10] Technological Advancements - Stagwell Marketing Cloud leverages advanced technologies such as generative AI, machine learning, and augmented reality to empower marketers [3] - PRophet, part of Stagwell's offerings, provides AI-powered tools for PR and marketing professionals, including solutions for content creation, influencer management, and media monitoring [4][9]