HGTV Home® by Sherwin-Williams Announces Cabinet & Furniture, a New Interior Paint That Helps Take Creative Visions Further

Core Insights - HGTV Home® by Sherwin-Williams has launched a new Cabinet & Furniture paint that offers a factory-like finish and can be tinted to any color, available in satin and semi-gloss sheens [1][2] - The product aims to provide a cost-effective solution for homeowners looking to refresh their spaces without undergoing expensive renovations [2] Product Features - The Cabinet & Furniture paint is designed to resist stains, scuffs, scratches, and moisture, and features a mildew- and mold-resistant finish [1] - It provides exceptional durability, adhesion, and coverage, preventing doors and drawers from sticking, and can be applied using a brush, roller, or sprayer without leaving brush marks [1] Market Context - The introduction of this product aligns with current economic trends where homeowners are opting to renovate their existing homes rather than move, due to high renovation costs [2] - HGTV Home by Sherwin-Williams products are backed by the design expertise of HGTV and the quality reputation of Sherwin-Williams, along with a Lifetime Limited Warranty [2][3] Company Background - HGTV Home by Sherwin-Williams was launched in 2011, combining HGTV's design expertise with Sherwin-Williams' quality paints [3] - The brand offers premium paints and curated color collections exclusively available at Lowe's [3] Parent Company Overview - Sherwin-Williams Consumer Brands Group manufactures products under various well-known brands, including Valspar® and Krylon®, and is a global leader in the paint and coatings industry [4] - Founded in 1866, Sherwin-Williams focuses on meeting the paint and coating needs of professional, industrial, commercial, and retail customers [4]