Core Insights - The upcoming Paris 2024 Olympic Games present a significant opportunity for businesses to engage with a global audience of over a billion viewers, particularly through digital marketing strategies [1] Group 1: Challenges and Opportunities for Small Businesses - 40% of small business owners identify customer acquisition as a key challenge for profitability, emphasizing the importance of effective online engagement [6] - Visual content plays a crucial role in customer acquisition, with 70% of people feeling more connected to businesses that showcase diverse behaviors and personalities [2] Group 2: Marketing Strategies for the Olympics - Five key marketing strategies are recommended for small businesses to leverage during the Olympic Games, including the use of impactful visual content [7] - 82% of people globally draw inspiration from video content, yet only 11% of small and medium-sized businesses utilize it, indicating a significant opportunity for growth [7] Group 3: Importance of Visual Content - High-quality images and videos can enhance search engine optimization (SEO) and audience engagement on platforms like TikTok and Pinterest [3] - 87% of people value image authenticity, making professional photography a trusted source for content, while high-quality stock images offer a cost-effective alternative [8] Group 4: Utilizing Technology in Marketing - 42% of small and medium-sized businesses globally use AI-generated images for marketing, highlighting the growing importance of generative AI in creating visual content [4] - iStock's AI technology allows for modifications of stock imagery, providing businesses with the ability to tailor visuals to their specific needs [8]
Paris 2024: 5 Nimble Marketing Strategies to Engage Your Audiences during the Olympic Games