Core Insights - Getty Images continues its decade-long partnership with the Recording Academy as the official photographer for the 2026 Grammy Awards, scheduled for February 1, 2026 [2][5] - The company will provide comprehensive coverage of the event, including red carpet arrivals, on-stage performances, and exclusive backstage moments, with all imagery available exclusively through gettyimages.com [3][4] Company Overview - Getty Images has over 30 years of experience in creating award-winning imagery and video, covering nearly 70,000 entertainment events annually, including major awards ceremonies and fashion weeks [6] - The company emphasizes its commitment to delivering high-impact visuals that capture culturally significant moments and support customers in storytelling [4][6] Partnership Details - As part of its ongoing relationship with the Recording Academy, Getty Images will also cover other major events throughout 2026, such as the Latin Grammy Awards and MusiCares events [5] - The 2026 Grammy Awards will be broadcast live on CBS and streamed on Paramount+ at 8 p.m. ET/5 p.m. PT [5] Access for Talent and Creators - Getty Images offers a platform called Access, allowing talent and industry professionals to browse, license, and share high-quality entertainment visuals in real-time for personal and professional use [7]

Core Insights - The upcoming Milan Cortina 2026 Winter Olympics and Paralympics signify a shift in how sports are experienced and interpreted culturally, rather than just in the competition itself [2] Consumer Insights - Consumers are increasingly viewing major sporting events as cultural moments, where identity and personal values play a significant role alongside athletic performance [3] - Nearly 60% of consumers globally believe athletes should express their full identity beyond sports, indicating a demand for brands to communicate with cultural awareness and relevance [4] Brand Strategy - Younger generations are particularly interested in multidimensional narratives of athletes, which include their roles as creators, entrepreneurs, and advocates, suggesting that off-field stories are as influential as on-field actions [5] - For small and medium-sized businesses (SMBs), the focus should be on emotional storytelling that resonates with audiences, rather than competing with elite athletes or official sponsors [6] Marketing Recommendations - Brands should lead with action while also showcasing the human side of athletes, providing context that highlights personality and community [10] - Authentic representation across various demographics is crucial, especially during the Paralympics, where visuals should feel natural and relatable [11] - Emphasizing cultural relevance over Olympic clichés is essential; brands should focus on the emotions evoked by the Games, such as resilience and belonging, rather than just the event itself [12]

Core Insights - Getty Images has renewed its partnership with the Sundance Institute as the Official Provider of Photography Services for the 2026 Sundance Film Festival, highlighting its long-standing commitment to the event [1][3] - The festival will take place from January 22 to February 1, 2026, in Park City, Utah, where Getty Images' photographers will capture key moments and distribute them exclusively through their platform [2][3] - This collaboration, which began in 2010, emphasizes Getty Images' role in enhancing the visual storytelling of the festival, particularly in tribute to Robert Redford's vision [3] Company Overview - Getty Images is a leading global visual content creator and marketplace, covering nearly 70,000 entertainment events annually and partnering with major brands for creative content strategies [3] - The company aims to provide distinctive, high-quality imagery that elevates the impact of events like the Sundance Film Festival, ensuring a unique visual experience for partners and audiences [3]

Core Insights - Getty Images and Agence France-Presse (AFP) have renewed their long-term content agreement, which has been in place since 2003, to provide comprehensive visual coverage of global news, sports, and entertainment [1][2]. Company Overview - Getty Images is a leading global visual content creator and marketplace, serving over 700,000 customers with unmatched depth and quality of coverage [2][6]. - The company captures images from more than 160,000 events annually, including news, sports, and entertainment, and has received over 1,600 major industry awards [2][6]. Partnership Significance - The partnership between Getty Images and AFP is rooted in journalistic excellence and aims to provide trusted coverage amidst the challenges of image manipulation in today's media landscape [3][4]. - AFP's International Photo Service, supported by a network of 450 photographers, is recognized for its quality and diversity, contributing to the partnership's strength [5][9]. Technological Advancements - Getty Images is adopting generative AI technologies to enhance its content offerings, allowing customers to create commercially safe visuals through text-to-image generation [7].

Core Viewpoint - Getty Images has renewed a multi-year agreement with Formula 1 to continue as the Official Photographic Agency, enhancing its role in providing visual content for the motorsport industry [1][4]. Group 1: Partnership Details - The renewed partnership will allow Getty Images' photographers and editors to cover all F1, F2, F3, F1 Academy, and Porsche Supercup races, ensuring comprehensive visual documentation of these events [2]. - In 2025, Getty Images delivered premium imagery during Formula 1's 75th anniversary, capturing unique moments both on and off the track [2]. Group 2: Historical Context and Collection - Getty Images has been a leader in sports photography for 30 years, with a focus on motorsport, and maintains a collection of over 26 million images dating back to 1895, including every Formula 1 Grand Prix since 1950 [3]. - The collection features content from various renowned archives, enhancing the depth of visual storytelling available to customers [3]. Group 3: Company Overview - Getty Images operates globally, serving customers in nearly every country and collaborating with around 600,000 content creators and 360 content partners [6]. - The company covers over 160,000 news, sports, and entertainment events annually, providing unmatched coverage in the visual content market [6].

Core Insights - Getty Images has launched "Access by Getty Images," a new service in partnership with Greenfly, providing real-time access to premium entertainment imagery for talent and industry professionals for personal social media use [4][6] - The platform addresses the demand for timely and licensed content, allowing users to share high-quality visuals from major events as they happen, thus bridging the gap between cultural moments and social media [5][8] Group 1: Service Overview - "Access by Getty Images" enables talent and industry professionals to browse, license, and share high-quality visuals from significant entertainment events, including red carpets and premieres, in real-time [5][6] - The service is designed to enhance control and clarity for users regarding their social media presence, particularly during the busy 2026 awards season [6][10] Group 2: Market Demand and Efficiency - There is a growing demand from talent and creators for reliable and immediate access to licensed imagery, which "Access by Getty Images" aims to fulfill [6][7] - The platform reduces reliance on delayed press galleries or unverified sources, providing users with greater efficiency and confidence in their content [7][8] Group 3: Strategic Partnership - The collaboration between Getty Images and Greenfly combines Getty's editorial excellence with Greenfly's technology, empowering talent to enhance their personal brand and online presence [9] - Greenfly has a proven track record in powering content operations for major sports leagues and entertainment companies, making it a strategic partner for this initiative [9]

Core Insights - iStock's 2026 Marketing Trends highlight the importance of visual strategy for SMBs as generative AI tools increase content creation pressure, leading to a trust gap among consumers [2][5] Group 1: Visual Strategy and Trust - The rise of generative AI has led to a significant increase in content volume, but consumer trust in advertising is declining, with 60% of people expressing distrust due to perceived AI manipulation [2][6] - Consumers are demanding greater authenticity and originality from brands, creating both challenges and opportunities for SMBs [2][5] Group 2: Risks of Visual Sameness - The proliferation of generative AI tools has resulted in 44% of people using these tools more frequently, leading to a homogenization of visual content [6][7] - To stand out, brands must focus on high-quality images, as 83% of respondents believe that better images are more likely to capture attention [7][8] - Balancing AI use with authentic imagery is crucial, as 64% of consumers prefer "real" images in advertising [8] Group 3: Designing for Randomness - Visuals that appear overly polished or symmetrical can erode trust, prompting a shift towards more human-like, imperfect visuals [9][10] - Emphasizing simplicity and authenticity in visuals can help brands connect with audiences seeking genuine experiences [9] Group 4: Comfort as a New Aspiration - Current consumer concerns include global issues and personal well-being, leading to a desire for comfort in various aspects of life [11][12] - Visual marketing should reflect themes of growth, balance, and restorative experiences, aligning with the audience's aspirations for a grounded future [12]

Core Insights - Getty Images released its 2025 Year in Review, highlighting significant stories, events, and cultural moments from the year across various sectors including news, sports, and entertainment [2][4] Group 1: Overview of the Year in Review - The collection features over 160,000 documented events globally, including major occurrences such as the UEFA Women's EURO Championship, FIFA Club World Cup, and significant social movements [3] - The Year in Review emphasizes Getty Images' unique ability to provide high-quality, authentic visual content that enhances storytelling for customers worldwide [4] Group 2: Editorial Commitment - Getty Images has been dedicated to capturing historical moments in real-time for the past 30 years, showcasing both headline-making stories and quieter community moments [5] - The retrospective highlights the breadth and artistry of Getty Images' editorial visuals, reflecting the contributions of its global network of staff and partners [5][7] Group 3: Themes and Impact - The 2025 curation underscores the importance of visual storytelling in inspiring dialogue and reminding audiences of shared human experiences over the past year [7]

Core Perspective - BLACK PEARL launched a new campaign as part of its Culture@ storytelling series, focusing on the intersection of fashion, sustainability, and cultural identity in collaboration with Getty Images and Canon U.S.A. [1][4] Group 1: Campaign Overview - The campaign features prominent cultural figures and award-winning actors, including Jack Dylan Grazer, Tati Gabrielle, and Sebastian Chacon, highlighting diverse cultural expressions through photography [2][5] - The campaign is displayed on The Midtown Financial (MiFi) building in Times Square, New York City, from December 2 to December 9, 2025, with high-end portraits captured by Getty Images using Canon's technology [3][4] Group 2: Cultural Significance - The initiative aims to celebrate and preserve cultural diversity through sustainable fashion, documenting the stories behind cultural garments and exploring themes of identity, heritage, and belonging [4][6] - Each portrait in the campaign reflects the unique heritage and creative identity of the featured individuals, showcasing a blend of cultural backgrounds and personal styles [5][6] Group 3: Partnerships and Technology - Getty Images contributes its expertise in fashion and entertainment photography to enhance the storytelling aspect of the campaign, aiming to capture transformative cultural moments [6] - Canon U.S.A. provides advanced imaging technology to support the campaign, emphasizing the importance of visual storytelling in celebrating cultural identity and sustainability [6][4]

Core Insights - BLACK PEARL launched a new campaign as part of its Culture@ storytelling series in collaboration with Getty Images and Canon U.S.A. [1][3] - The campaign focuses on the intersection of fashion, sustainability, and cultural identity, featuring prominent cultural figures and award-winning actors [2][4] - The campaign aims to make sustainable impact more accessible and relatable through photography that highlights cultural expressions [2][5] Campaign Details - The campaign is displayed on The Midtown Financial (MiFi) building in Times Square, New York City, and will run until December 9th [3] - Getty Images captured high-end portraits of the campaign's talent using Canon's advanced imaging technology, with the images distributed exclusively through Getty Images [3][7] - The campaign was designed and produced by BLACK PEARL, with Canon U.S.A. serving as the sponsor [3] Cultural Significance - The initiative celebrates and preserves cultural diversity through sustainable fashion, documenting the stories behind cultural garments [5] - Each portrait in the campaign reflects the heritage and creative identity of the featured individuals, showcasing diverse backgrounds and narratives [6] - The campaign emphasizes that sustainability encompasses not just materials but also people, identity, and belonging [4][5] Partnerships and Support - Getty Images' involvement brings 30 years of photographic expertise to the campaign, enhancing its storytelling on a global scale [7] - Canon U.S.A. supports the initiative by providing cutting-edge imaging technology, reinforcing the importance of cultural identity and creative expression [7]