Digital Adoption Professionals Emerge as Key Players in AI Transformation, New WalkMe Survey Reveals

Core Insights - WalkMe, a leader in digital adoption solutions, emphasizes the critical role of Digital Adoption Professionals (DAP) in integrating AI into enterprise workflows, driving innovation and transformation across industries [1][2]. Industry Trends - Nearly 60% of DAP professionals are currently using AI products or solutions in their daily tasks, indicating a significant trend towards AI integration in digital adoption projects [4]. - The most sought-after AI use cases among DAP professionals include task automation (29.4%), streamlining workflows (28.3%), and application walkthroughs/guided tours (21%) [4]. Challenges and Opportunities - 38% of DAP professionals report that less than a quarter of their organization utilizes generative AI tools, with 15% indicating no use at all. Key challenges include lack of technical knowledge, regulatory concerns, and insufficient change management, presenting a growth opportunity for DAP professionals [4]. Professional Growth - In North America, DAP professionals experience notable salary increases within 1 to 2 years of their careers, with 68% earning above the median salary [4]. - The profession has seen remarkable growth, with over 7,000 professionals listing WalkMe on their LinkedIn profiles, a 169% increase since 2020 [4]. Recognition and Events - Nominations are open for the 2024 DAPP100, which recognizes top DAP professionals based on crowdsourced nominations and voting [2].