Digital Adoption Professionals Emerge as Key Players in AI Transformation, New WalkMe Survey Reveals

Core Insights - WalkMe, a leader in digital adoption solutions, emphasizes the critical role of DAP professionals in integrating AI into workflows, as highlighted in their annual DAP Professionals Survey [1][3] Group 1: AI Adoption and Impact - Nearly 60% of DAP professionals are currently using AI products or solutions in their daily tasks, indicating a significant trend towards AI integration in digital adoption projects [2] - The most sought-after AI use cases among DAP professionals include task automation (29.4%), streamlining workflows (28.3%), and application walkthroughs/guided tours (21%) [2] - 38% of DAP professionals report that less than a quarter of their organization utilizes GenAI tools, with 15% indicating no GenAI use at all, pointing to substantial growth opportunities in this area [2] Group 2: Professional Growth and Recognition - DAP professionals in North America experience notable salary increases within 1 to 2 years of starting their careers, with 68% earning above the median salary [2] - The profession has seen remarkable growth, with over 7,000 professionals now listing WalkMe on their LinkedIn profiles, representing a 169% increase since 2020 [2] Group 3: Industry Initiatives - Nominations are open for the 2024 DAPP100, which recognizes top DAP professionals based on crowdsourced nominations and voting, highlighting the industry's commitment to acknowledging talent [4]