McDonald's Sales Dip as Paycheck-to-Paycheck Pressures Rise

McDonald’s sales fell for the first time since 2020 as lower-income consumers stayed home.The fast food giant released quarterly earnings Monday (July 29) showing a 1% dip in sales, with management saying the company is feeling the same pressures as much of the quick-service restaurant (QSR) market.“Beginning last year, we warned of a more discriminating consumer, particularly among lower-income households,” CEO Chris Kempczinski said during an earnings call.“And as this year progressed, those pressures hav ...