IAS Announces Mobile In-App Support for First Attention Product to Unify Media Quality and Eye Tracking

NEW YORK, July 30, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Quality Attention™ measurement product, adding support for mobile in-app environments. Quality Attention is the first measurement product to unify media quality and eye tracking with machine learning to deliver proven results. This enhancement to Quality Attention continues IAS's commitment to providing advertisers with expanded coverag ...