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Bella Hadid 'shocked' at 'lack of sensitivity' in Adidas ad campaign linked to 1972 Munich Olympics
ADDYYadidas(ADDYY) CNBC·2024-07-30 12:47

Model Bella Hadid issued a statement after starring in a controversial Adidas campaign that the sportswear company said had an "unintentional" connection to a bloody terrorist attack. But that year's games are widely known for the dark tragedy that took place in Munich's Olympic village: a massacre committed by by a Palestinian group called Black September, who killed 11 Israeli athletes and one German police officer on Sept. 5, 1972. The ad campaign for Adidas' new retro trainers, called the SL72s, was a n ...