McDonald's: The Risk Matrix Has Changed (Rating Downgrade)

TonyBaggett McDonald’s (NYSE:MCD) reported second-quarter earnings on Monday which failed to meet expectations in a number of metrics, but especially with regard to comparable sales, which were especially weak due to a slowdown in industry traffic. With customers frequenting fast-food restaurants less often during the second-quarter, McDonald’s has seen a decline in comparable sales in its key markets, including in the U.S. and Europe. It was the first comparable sales decline for McDonald’s since FY 20 ...