DBG Announces Successful Launch of its New DTC Strategy DSTLD Orders Rise 144% Since June Launch

Core Insights - Digital Brands Group, Inc. has successfully launched a new direct-to-consumer (DTC) strategy focusing on customer value through a "Build Your Own Bundle" (BYOB) approach, resulting in a 144% increase in orders for its brand DSTLD since mid-June [1][2] - The BYOB strategy has shown even greater success with dedicated email campaigns, leading to over 400% increase in orders [1] Company Strategy - The BYOB strategy was tested in response to the current inflationary environment and the success of discounted bundles in the market, indicating a potential for broader application across other brands within the company [2] - The company aims to leverage customer data and purchase history to create personalized content and enhance customer engagement, thereby increasing "closet share" [4]