Group 1 - Digital Brands Group, Inc. has been added to the S&P Total Market Index (TMI), effective December 21, 2025, marking a significant milestone in the company's growth and market recognition [1][2] - The S&P TMI is a broad equity benchmark that includes all major U.S. companies with readily available float-adjusted market capitalization data, indicating Digital Brands Group's qualification under S&P's eligibility methodology [2] - The CEO of Digital Brands Group, Hil Davis, stated that inclusion in the S&P TMI validates the company's progress and visibility in the U.S. capital markets [3] Group 2 - Digital Brands Group offers a wide variety of apparel through multiple brands, focusing on both direct-to-consumer and wholesale sales [4] - The company operates as a digitally native-first vertical brand, aiming to enhance customer engagement by leveraging data and purchase history to create personalized content [4]

Austin, Texas, Dec. 22, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announces continued progress in its strategy to build a comprehensive suite of technology-driven tools designed to protect, support, and grow modern consumer brands operating in global eCommerce markets. Brand misuse and counterfeiting have become a critical global issue, with the counterfeit economy estimated at over US$1.7 trillion annually, eroding consumer trus ...

Its Second University Launched Under Its NIL Strategic Initiative in the $36.4 Billion Global Licensed Sports Merchandise Market Austin, Texas, Dec. 17, 2025 (GLOBE NEWSWIRE) -- DBGI Corp. (Ticker: [NASDAQ:DBGI] a publicly traded company specializing in eCommerce and Fashion today announced its first activation AVO clothing activation at the University of Mississippi for the home playoff game featuring the Tulane Green Wave vs. The Ole Miss Rebels this Saturday, December 20th in Oxford, MS. The first Ole M ...

Austin, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announced that it has signed Herschel Supply Co., the globally recognized accessories brand, as a partner for AI-powered brand protection, through its collaboration with SECUR3D Inc. As part of the initiative, Herschel Supply Co. is deploying SECUR3D’s AssetSafe™ platform, an AI-driven solution designed to identify, monitor, and address unauthorized use of brand as ...

As filed with the U.S. Securities and Exchange Commission on December 15, 2025 Registration No. 333-291035 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 1 to Form S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 DIGITAL BRANDS GROUP, INC. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) Delaware 5699 46-1942864 (I.R.S. Employer Ident ...

Austin, Texas, Dec. 11, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (Ticker: [NASDAQ:DBGI] a publicly traded company specializing in eCommerce and Fashion today announced it has entered into an Exclusive Private Label Manufacturing Agreement with The Grove Collective for a three-year period. The Grove Collective is the official University of Mississippi name, image, and likeness (“NIL”) program established to cultivate and harness NIL opportunities for University of Mississippi student-athletes, inc ...

Austin, Texas, Dec. 08, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announced a new partnership with Aha (formerly HeadAI), an AI-powered influencer marketing platform with a global network of more than 50 million creators. The collaboration strengthens the Company’s technology roadmap and supports both its consumer brands and its expanding collegiate division. Digital Brands Group operates a multi-segment platform spanning lifesty ...

Core Insights - AVO Clothing is launching a custom Crimson Out tee for the Alabama vs Clemson game, marking its first partnership with the Alabama Crimson Tide basketball team [1][2] - The event will feature model and influencer Sydney Thomas, providing a meet-and-greet opportunity for fans [4] Company Overview - Digital Brands Group, Inc. (DBG) is the parent company of AVO Clothing, which focuses on direct-to-consumer apparel made in the USA, emphasizing premium quality and community impact [6][9] - AVO Clothing aims to redefine collegiate fashion and women's sports through purpose-driven initiatives and collaborations with student-athletes [7] Revenue and Growth - AVO has seen significant month-over-month revenue growth since launching its influencer events, indicating a successful amplification model [3] - Yea Alabama will receive a 20% royalty on revenue from the AVO x Yea Alabama apparel collection, highlighting a revenue-sharing strategy [5] Community Engagement - AVO is committed to generating NIL market-driven opportunities for female student-athletes, making it one of the first initiatives focused specifically on this demographic [5] - Monthly drops of apparel collections are co-designed with student-athletes and university partners to ensure relevance and authenticity [7][8]

Financial Performance - For the three months ended September 30, 2025, the company generated net revenues of $1.6 million, a decrease of $0.8 million from $2.4 million in the same period in 2024[207][209]. - Gross profit for the same period was $0.7 million, down from $1.1 million in 2024, resulting in a gross margin of 43%, compared to 46% in the prior year[207][211][213]. - Operating expenses totaled $4.0 million for the three months ended September 30, 2025, consistent with $3.9 million for the same period in 2024[214]. - The company reported a net loss of $3.5 million for the three months ended September 30, 2025, unchanged from the loss reported in 2024[207][216]. - Net revenues decreased by $3.6 million to $5.8 million for the nine months ended September 30, 2025, compared to $9.4 million in 2024, primarily due to dropping the largest wholesale account and limited cash for marketing[218]. - Gross profit decreased by $2.1 million to $2.3 million for the nine months ended September 30, 2025, from $4.4 million in 2024, with a gross margin of 40% compared to 47% in the prior year[221][222]. - Operating loss increased to $7.3 million for the nine months ended September 30, 2025, compared to $4.7 million in 2024[218]. - Net loss was $7.7 million for both the nine months ended September 30, 2025, and 2024, maintained due to effective cost-cutting measures[226]. Debt and Cash Flow - Digital Brands Group's total outstanding debt as of September 30, 2025, is approximately $6.4 million, which is considered significant for the company's size and revenue base[164]. - The company has an accumulated deficit of $134.8 million as of September 30, 2025[207]. - Cash provided by financing activities was $23.4 million for the nine months ended September 30, 2025, compared to $3.7 million in 2024, including $6.6 million from common stock issuance[234]. - Cash used in operating activities increased by $7.8 million to $11.2 million for the nine months ended September 30, 2025, driven by higher operational losses[232]. - As of September 30, 2025, the company had cash of $6.7 million and a working capital deficit of $4.8 million[229]. Operational Strategy - The company aims to expand its customer base through both online and traditional wholesale channels, utilizing paid and organic online strategies as well as physical retail distribution[170]. - Digital Brands Group's strategy includes transitioning several brands from wholesale to direct-to-consumer models, enhancing customer engagement and retention[156]. - The company defines "closet share" as the percentage of a customer's clothing units that belong to its brands, with a higher closet share indicating increased revenue potential[159]. - The company anticipates that operating expenses will increase in absolute dollars due to brand acquisitions, but expects operating expenses as a percentage of revenue to decrease over time[170]. - The company has successfully eliminated several million in expenses within six months of acquiring Bailey, including merging technology contracts and reducing office space costs[171]. - The company is focused on achieving near-term free cash flow through cash flow positive acquisitions and reducing redundant expenses[171]. - The company has identified the need to balance marketing spend between online and offline channels to effectively acquire customers at a reasonable cost[170]. - The company expects gross margins to expand as revenues increase and leverage fixed costs, with a higher mix of e-commerce revenue[223]. Marketing and Investments - The company plans to invest approximately $1 million in marketing, technology, and product development by the end of 2025[201][205]. - The company signed an Exclusive Private Label Manufacturing Agreement with AAA Tuscaloosa, LLC to manufacture private label knit apparel products for the University of Alabama[200]. - The company completed a Series D Preferred Stock offering, raising approximately $12.7 million before deducting offering costs[196][199]. - The second largest wholesale account requested to double the number of domestic retail doors from 50 to 100, which may offset the decline in wholesale revenue[219]. Cost Increases - The company has experienced increased costs in raw materials, with fabric prices rising between 10% to 100%, and shipping costs increasing from 25% to 300% depending on various factors[162]. - The company expects to continue incurring additional expenses related to operating as a public company, which will increase overall operating costs[178].

Core Viewpoint - Digital Brands Group, Inc. ("DBG") reported its third-quarter financial results, highlighting a decline in overall revenues but significant growth in its collegiate business segment, particularly the AVO collegiate brand, which is expected to expand further in the coming months [1][2][3]. Financial Performance - Net revenues for the third quarter were $1.7 million, down from $2.4 million year-over-year, primarily due to a decline in wholesale revenue [7]. - Gross profit margins decreased to 42.7% from 46.0% a year ago, attributed to fixed costs related to warehouse rent and labor [7]. - The net loss remained stable at $3.5 million, with a net loss per diluted share of $1.18 compared to $81.53 a year ago [7][11]. Business Segments - The collegiate business is experiencing significant growth, with expectations to add more universities and expand product offerings [3][4]. - The global licensed sports merchandise market is projected to grow from $36.4 billion in 2024 to $49.0 billion by 2030, presenting a substantial opportunity for DBG [3]. Strategic Outlook - DBG plans to provide further insights into the AVO Collegiate program and its market potential during its State of the Union call in early January, focusing on strategic growth plans for 2026 [4]. Cash Flow and Assets - Cash and cash equivalents at the end of the third quarter stood at $12.4 million, a significant increase from $0.3 million at the beginning of the year [14]. - Total assets increased to $41.2 million from $19.9 million year-over-year, reflecting growth in current assets and cash reserves [16]. Operational Insights - General and administrative expenses decreased to $2.2 million from $2.4 million year-over-year, while sales and marketing expenses rose to $1.6 million, driven by the ramp-up of the collegiate segment [7][10]. - The company has seen higher wholesale bookings for Spring 2026 compared to the previous year, indicating a potential recovery in the wholesale business [2].