Digital Brands Group Reports Initial Findings from AI Brand Protection Deployment with Herschel Supply Co. Mar 19, 2026 8:40 AM Eastern Daylight Time Digital Brands Group Reports Initial Findings from AI Brand Protection Deployment with Herschel Supply Co. Share AUSTIN, Texas--(BUSINESS WIRE)--Digital Brands Group, Inc. (NASDAQ:DBGI) (the "Company,†"Digital Brands Group†or "DBG†) today announced initial findings from its AI powered brand protection deployment with Herschel Supply Co., following the prev ...

Core Insights - Premarket trading is showing notable activity with significant price movements indicating potential investment opportunities before the market opens [1] Premarket Gainers - TG-17, Inc. (OBAI) has increased by 123% to $6.98 [3] - Polaryx Therapeutics, Inc. (PLYX) is up 78% at $4.29 [3] - ZIM Integrated Shipping Services Ltd. (ZIM) has risen by 34% to $29.97 [3] - Masimo Corporation (MASI) is up 33% at $173.80 [3] - Ocular Therapeutix, Inc. (OCUL) has increased by 26% to $11.21 [3] - Empery Digital Inc. (EMPD) is up 15% at $4.34 [3] - Digital Brands Group, Inc. (DBGI) has risen by 12% to $5.40 [3] - Kennedy-Wilson Holdings, Inc. (KW) is up 9% at $10.82 [3] - urban-gro, Inc. (UGRO) has increased by 8% to $3.89 [3] - Neo-Concept International Group Holdings Limited (NCI) is up 6% at $2.55 [3] Premarket Losers - JIADE Limited (JDZG) has decreased by 48% to $1.98 [4] - AIM ImmunoTech Inc. (AIM) is down 19% at $1.01 [4] - Founder Group Limited (FGL) has fallen by 16% to $15.10 [4] - Mega Fortune Company Limited (MGRT) is down 12% at $6.53 [4] - Moolec Science SA (MLEC) has decreased by 9% to $7.80 [4] - Creative Global Technology Holdings Limited (CGTL) is down 8% at $2.68 [4] - Danaher Corporation (DHR) has fallen by 7% to $196.00 [4] - Westwood Holdings Group, Inc. (WHG) is down 7% at $16.37 [4] - Psyence Biomedical Ltd. (PBM) has decreased by 6% to $2.90 [4] - Healthcare Triangle, Inc. (HCTI) is down 5% at $8.10 [4]

Core Viewpoint - Digital Brands Group, Inc. has entered into agreements with existing holders of Common Share Purchase Warrants to exercise certain warrants, resulting in significant proceeds for the company [1][2]. Group 1: Agreements and Warrants - The company has entered into letter agreements with holders of Existing Warrants, which are set to expire on February 17, 2026, with an exercise price of $0.66 per share [1]. - Holders agreed to exercise a total of 591,492 Existing Warrants immediately and an additional 2,408,508 New Warrants by June 17, 2026, at the same exercise price [2]. - The total amount of Existing Warrants exercised by the holders was 2,365,968, generating approximately $1.54 million in proceeds for the company [2]. Group 2: New Warrants - In exchange for exercising the Existing Warrants, the company will issue New Warrants allowing holders to purchase up to 2,408,508 shares of common stock at an exercise price of $0.66 per share, with a similar structure to the Existing Warrants [3]. - The New Warrants will have a registration for resale under a Registration Statement on Form S-3, which the company plans to file by February 27, 2026 [4]. Group 3: Company Overview - Digital Brands Group specializes in eCommerce and fashion, offering a variety of apparel through direct-to-consumer and wholesale channels [5]. - The company focuses on leveraging customer data and purchase history to create personalized content and enhance customer engagement [5].

Core Viewpoint - Digital Brands Group, Inc. has announced that holders of its Series D Preferred Stock have entered into private agreements regarding their ownership and rights, which include conversion and sale limitations on the shares [1][2]. Group 1: Shareholder Agreements - The Company is not a party to the Shareholder Agreements and cannot enforce their terms [2]. - An aggregate of 9,375 Series D Shares are currently subject to a Conversion Standstill, preventing conversion into Common Stock until after May 31, 2026 [3][4]. Group 2: Conversion Standstill - The Transferee Holder of the 9,375 Series D Shares has agreed not to convert these shares into Common Stock until the end of the Conversion Standstill [3]. - The Transferring Holder also transferred certain Pre-Funded Warrants to the Transferee Holder as part of this agreement [3]. Group 3: Leak-out Limitations - After the Conversion Standstill, the Transferee Holder is subject to Leak-out Limitations on the sale of Common Stock, restricting sales to the greater of 5,000 shares or 1% of the average daily trading volume for the first 20 days, increasing to 10,000 shares or 3.5% thereafter [5][6]. - The shares of Common Stock issuable upon conversion of 9,375 Series D Shares are currently subject to these Leak-out Limitations [6]. Group 4: Extending Holders - Two existing holders, collectively owning 2,500 Series D Shares, granted an option to another holder, which included a Leak-out provision limiting sales to the greater of 1% of the average daily traded volume or 2,500 shares [7][8]. - The shares of Common Stock issuable upon conversion of 2,434 Series D Shares are currently subject to the Extending Holders' Leak-out [8].

Core Viewpoint - Digital Brands Group, Inc. is expanding its Name, Image, and Likeness (NIL) strategic initiative by coordinating four campus photo shoots in February 2026, including two new universities, to enhance its presence in the college apparel sector [1][4]. Group 1: Campus Photo Shoots - The company will conduct photo shoots at the University of Colorado and Vanderbilt University, featuring student athletes and members of sororities and fraternities [2]. - The initiative will also return to the University of Alabama and the University of Mississippi, showcasing female student athletes from their volleyball and softball teams [3]. Group 2: Strategic Initiative and Market Potential - The CEO emphasized the commitment to expanding AVO's presence in the NIL college apparel sector, which is part of a global licensed sports merchandise market projected to grow from $36.4 billion in 2024 to $49.0 billion by 2030 [5]. - The addition of more universities to the initiative indicates the success and traction the company is achieving in this market [4][5]. Group 3: Business Model and Operations - Digital Brands Group operates a diverse range of apparel brands through direct-to-consumer and wholesale channels, focusing on personalized content based on customer data and purchase history [6].

Group 1 - Digital Brands Group, Inc. has been added to the S&P Total Market Index (TMI), effective December 21, 2025, marking a significant milestone in the company's growth and market recognition [1][2] - The S&P TMI is a broad equity benchmark that includes all major U.S. companies with readily available float-adjusted market capitalization data, indicating Digital Brands Group's qualification under S&P's eligibility methodology [2] - The CEO of Digital Brands Group, Hil Davis, stated that inclusion in the S&P TMI validates the company's progress and visibility in the U.S. capital markets [3] Group 2 - Digital Brands Group offers a wide variety of apparel through multiple brands, focusing on both direct-to-consumer and wholesale sales [4] - The company operates as a digitally native-first vertical brand, aiming to enhance customer engagement by leveraging data and purchase history to create personalized content [4]

Core Insights - Digital Brands Group, Inc. is advancing its strategy to create a suite of technology-driven tools aimed at protecting and growing consumer brands in the global eCommerce market [1][4] - The counterfeit economy is a significant issue, estimated at over US$1.7 trillion annually, impacting consumer trust and brand equity [2] - The company is integrating AI-driven technology solutions, starting with SECUR3D Inc., to combat brand misuse and counterfeiting [2][4] Company Overview - Digital Brands Group offers a diverse range of apparel through various brands, focusing on both direct-to-consumer and wholesale channels [5] - The company aims to leverage customer data and purchase history to create personalized content and enhance customer engagement [5] Technology Integration - SECUR3D's AssetSafe platform utilizes advanced AI to monitor and address unauthorized use of brand assets, including counterfeits and trademark misuse [3][6] - The technology has been successfully deployed across notable entertainment and consumer brands, enhancing IP protection [3][6] - Digital Brands Group plans to expand its technology stack with additional AI-driven solutions to support its brand partners and enhance its operational capabilities [4]

Core Insights - DBGI Corp. has launched its first activation of the AVO clothing line at the University of Mississippi, coinciding with a home playoff game, as part of its NIL strategic initiative in the $36.4 billion global licensed sports merchandise market [1][5] - The company aims to expand its presence in the NIL college apparel sector, which is projected to grow to $49.0 billion by 2030 [5] Group 1: Product Launch and Promotions - The first Ole Miss product capsule collection is available online, featuring a 25% discount code "HottyToddy" for the duration of the college playoffs [2] - AVO plans to release additional product capsule collections in the upcoming months, including items in Ole Miss "Powder Blue" and "Rebel Red" [2] Group 2: Commitment to Female Athletes - Every purchase from the AVO collection supports female student-athletes at the University of Mississippi through contributions to The Grove Collective's NIL fund, marking a significant initiative aimed at empowering female athletes [3] Group 3: Company Growth and Strategy - The CEO of Digital Brands Group expressed excitement about the program's launch and highlighted significant month-over-month revenue growth, indicating a strong customer value proposition [4] - The company is focused on leveraging data and purchase history to create personalized content and enhance customer engagement, aiming to increase its market share in the apparel sector [6]

Core Insights - Digital Brands Group, Inc. has partnered with Herschel Supply Co. to implement AI-powered brand protection through SECUR3D Inc. [1][2] - The collaboration aims to utilize SECUR3D's AssetSafe™ platform to monitor and address unauthorized use of brand assets, enhancing consumer trust and protecting trademarks [2][3] - This partnership is part of Digital Brands Group's strategy to expand its technology-enabled solutions for brand integrity and growth across its portfolio [3] Company Overview - Digital Brands Group offers a variety of apparel through direct-to-consumer and wholesale channels, focusing on personalized content based on customer data [6] - Herschel Supply Co., founded in 2009, is a global accessories brand known for its design-driven products, sold in over 90 countries [4] - SECUR3D specializes in AI-driven brand and intellectual property protection, providing proactive detection and monitoring solutions for brands [5]

As filed with the U.S. Securities and Exchange Commission on December 15, 2025 Registration No. 333-291035 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 1 to Form S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 DIGITAL BRANDS GROUP, INC. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) Delaware 5699 46-1942864 (I.R.S. Employer Ident ...