Etsy plans to test its first-ever loyalty program as it aims to boost sales

2024, it will begin testing its first-ever loyalty program in September, a move designed to boost sluggish sales and draw in infrequent shoppers. Credit: AP Photo/Mark Lennihan, File The New York-based company said select buyers will receive an invitation for the program, which will offer free shipping across the U.S. and access to discounts. Etsy is launching the program—called Etsy Insider—with the aim of reversing a decline in its gross merchandise sales, a measure of the amount of goods sold over a cert ...