Etsy Looks to Loyalty Rewards to Counter Sales Declines

As Etsy sees its sales slip, the eCommerce marketplace is gearing up to launch a loyalty program in an effort to drive greater spending and frequency among consumers who demand to be rewarded for their purchases. On a call with analysts Wednesday (July 31) discussing the company's second-quarter 2024 financial results, CEO Josh Silverman explained that an invitation-only beta test will launch to a "highly targeted group of occasional U.S. buyers" in September, following "many rounds" of research. "We've foc ...