McDonald's Sees Some Consumer Push Back. Is It Time to Sell the Stock?

The fast-food environment is becoming increasingly more difficult to operate profitably in.Share prices of McDonald's (MCD 1.26%) were climbing higher despite the company missing analyst estimates when it reported its second-quarter results earlier this week. Customers have begun to push back on higher prices, which led the company to extend its $5 Meal Deal Promotion.Let's look at the fast-food chain's most recent results, its long-term prospects, and why competitors generally fare worse when the company b ...