Dodge//SRT Expands Dodge Power Dollars, Rewards Enthusiasts Who Crave More Power

Core Insights - Dodge is expanding its Dodge Power Dollars program, offering customers a cash allowance of $10 per horsepower for various 2023 and 2024 model-year vehicles, including the Dodge Charger, Challenger, Durango, and for the first time, the Dodge Hornet [1][2][3] Group 1: Sales Promotion - The Dodge Power Dollars program starts on August 6, 2024, and applies to 2023 model-year Dodge Charger SXT, GT, and R/T models, 2023 Challenger SXT, GT, and R/T models, and all 2024 Dodge Durango trims, including SRT 392 and SRT Hellcat models [1][3] - The program provides a cash allowance based on horsepower, with examples including $2,930 for Durango SXT (293 HP) and $7,100 for Durango SRT Hellcat (710 HP) [4] Group 2: Sales Performance - Dodge brand total sales in the U.S. increased by 16% from Q1 to Q2 of 2024, indicating strong demand and momentum in the market [3] Group 3: Product Offerings - The 2024 Dodge Hornet is now eligible for the Dodge Power Dollars program, marking the first time this model is included [1][3] - The Dodge Durango SRT Hellcat is highlighted as the most powerful SUV ever, showcasing the brand's commitment to high-performance vehicles [7]