Disney To Raise Prices On Most Streaming Plans This Fall

Disney will hike the price of most streaming plans as of October 17, the company said today, about a year after its last increase in the fall of 2023. Disney reports earnings tomorrow morning. Media companies across the board have been waging regular streaming price increases over the past several years as the DTC landscape rationalizes and there’s a push to turn profitable. Here’s what’s changing: The new prices will see Disney+ with ads rise to $9.99 from $7.99 a month. Ad-free will cost $15.99, from $1 ...