LOWE'S ENHANCES RETAIL MEDIA NETWORK WITH REBRAND AND EXPANDED PORTFOLIO OF OMNICHANNEL ADVERTISING SOLUTIONS

Core Insights - Lowe's Companies, Inc. has rebranded its retail media network to Lowe's Media Network, enhancing its offerings to provide a world-class retail media experience for brand advertisers [1][2] - The company has expanded its advertising solutions to include new channels such as email, in-store audio, paid search, and direct mail for installation services, aiming to support brand partners in achieving their business goals [1][2] Group 1: Rebranding and Strategy - The rebranding of Lowe's Media Network strengthens its association with the Lowe's brand and reflects the collaboration between merchandising and marketing teams [2] - The media network aims to deliver customized strategies that help brand partners engage customers effectively throughout their journey [2] Group 2: Expanded Advertising Solutions - The expanded portfolio includes onsite premium native display ads, programmatic activations across various digital platforms, offsite advertising placements, and audio advertising in stores [2][3] - Lowe's Media Network now serves over 300 brands across home improvement categories, connecting with more than 120 million unique customers [3] Group 3: Future Focus - The company is committed to developing tailored solutions for its growing customer and vendor base, ensuring ease of collaboration for brands [3] - Lowe's Media Network continues to evolve, focusing on providing best-in-class retail media experiences for its partners [3]