Core Insights - Mobiquity Technologies, Inc. has formed a strategic partnership with Context Networks, Inc. to enhance advertising solutions in the casino gaming sector, particularly focusing on slot machines [1][3][7] - The collaboration aims to leverage advanced contextual targeting and private blockchain technology to unlock significant advertising potential within the casino industry [2][5] Company Overview - Mobiquity Technologies is a provider of next-generation data intelligence and advertising technology solutions, serving various industries including gaming [8] - Context Networks specializes in programmatic advertising platforms utilizing private blockchain technology, focusing on the gaming industry [9] Market Opportunity - The casino industry presents a vast market with billions in revenue and significant untapped advertising potential, allowing casinos to create a new non-gaming revenue stream [2][6] - The partnership aims to transform advertising in casinos by delivering personalized ads to players at the point of play, enhancing user experience and engagement [3][6] Technological Integration - The integration of blockchain technology ensures secure and transparent ad transactions, while AI enhances audience segmentation and targeting [5][7] - This combination is expected to create a trustworthy advertising ecosystem, ultimately increasing revenue for casino operators [6][7] Strategic Partnerships - Adfuel has joined the collaboration as a key demand partner, gaining exclusive access to a Private Marketplace designed for casinos, optimizing advertising opportunities [4][5] - The partnership's initial focus is on slot machines, with plans to expand into other gaming segments, including digital and online platforms [7]
Mobiquity Technologies Partners with Context Networks to Transform Slot Machine Advertising in Casinos