Core Insights - Mobiquity Technologies, Inc. has announced the adoption of its CMOne platform by two additional clients, indicating a growing market acceptance of its AI marketing operating system [1][3] - The new client activations are a result of Mobiquity's expanded partnership with NewsOut, which provides clients with access to CMOne's autonomous capabilities for content creation and media buying [2][3] - CMOne is designed to streamline marketing processes, allowing brands to execute campaigns rapidly, which previously required significant time and resources [3][4] Company Developments - The addition of new clients enhances Mobiquity's growth outlook for the second half of 2025, with revenue structured to create recurring opportunities [5] - CMOne serves as an autonomous marketing command center, integrating various marketing functions into a single system, enabling businesses to achieve high-performance marketing [4][7] - Mobiquity Technologies utilizes AI for programmatic media and audience targeting across multiple platforms, enhancing its advertising capabilities [7] Industry Context - The demand for intelligent marketing tools is increasing among emerging brands, as evidenced by the rapid adoption of CMOne [3] - The partnership with NewsOut allows for measurable brand amplification across various media channels, enhancing the visibility of participating clients [6]

[FORM 10-Q](index=1&type=section&id=FORM%2010-Q) This document is a Quarterly Report (Form 10-Q) filed by Mobiquity Technologies, Inc. for the period ended June 30, 2025 [Filing Information](index=1&type=section&id=Filing%20Information) This document is a Quarterly Report (Form 10-Q) filed by Mobiquity Technologies, Inc. for the period ended June 30, 2025. The registrant is a non-accelerated filer and a smaller reporting company, with 21,821,874 shares of Common Stock outstanding as of July 29, 2025 - The registrant is a **non-accelerated filer** and a **smaller reporting company**[4](index=4&type=chunk) Registrant Status | Filer Type | Status | | :-------------------- | :-------------- | | Large accelerated filer | ☐ | | Accelerated filer | ☐ | | Non-accelerated filer | ☒ | | Smaller reporting company | ☒ | | Emerging growth company | ☐ | - Number of shares outstanding of the Registrant's **Common Stock** as of July 29, 2025, was **21,821,874**[5](index=5&type=chunk) [TABLE OF CONTENTS](index=2&type=section&id=TABLE%20OF%20CONTENTS) This section lists all items and sections included in the quarterly report [PART I. FINANCIAL INFORMATION](index=3&type=section&id=PART%20I.%20FINANCIAL%20INFORMATION) This part presents the unaudited consolidated financial statements and management's discussion and analysis [Item 1. Consolidated Financial Statements](index=3&type=section&id=Item%201.%20Consolidated%20Financial%20Statements) This section presents the unaudited consolidated financial statements of Mobiquity Technologies, Inc. for the periods ended June 30, 2025, and December 31, 2024, including Balance Sheets, Statements of Operations, Statements of Stockholders' Equity, and Statements of Cash Flows, along with comprehensive notes detailing the company's organization, accounting policies, and financial instrument specifics [Consolidated Balance Sheets](index=3&type=section&id=Consolidated%20Balance%20Sheets) This section presents the company's financial position, including assets, liabilities, and equity, at specific points in time Consolidated Balance Sheet Highlights | Metric | June 30, 2025 (Unaudited) | December 31, 2024 | | :-------------------------- | :------------------------ | :---------------- | | Cash | $184,081 | $1,159,933 | | Total Current Assets | $1,038,353 | $1,976,471 | | Total Assets | $5,718,797 | $6,518,315 | | Total Current Liabilities | $3,234,944 | $3,233,864 | | Total Liabilities | $3,234,944 | $3,233,864 | | Total Stockholders' Equity | $2,483,853 | $3,284,451 | - **Cash** decreased significantly from **$1,159,933** at December 31, 2024, to **$184,081** at June 30, 2025[9](index=9&type=chunk) - Total **Stockholders' Equity** decreased from **$3,284,451** to **$2,483,853**, primarily due to the **net loss** incurred[9](index=9&type=chunk) [Consolidated Statements of Operations](index=5&type=section&id=Consolidated%20Statements%20of%20Operations) This section details the company's revenues, expenses, and net loss over specific reporting periods Consolidated Statements of Operations Highlights | Metric (Unaudited) | Three Months Ended June 30, 2025 | Three Months Ended June 30, 2024 | Six Months Ended June 30, 2025 | Six Months Ended June 30, 2024 | | :------------------------ | :------------------------------- | :------------------------------- | :----------------------------- | :----------------------------- | | Revenues | $31,108 | $266,892 | $43,721 | $530,174 | | Cost of revenues | $170 | $184,125 | $31,638 | $395,394 | | Gross profit | $30,938 | $82,767 | $12,083 | $134,780 | | Total operating expenses | $1,990,416 | $1,104,776 | $4,117,015 | $2,205,887 | | Loss from operations | $(1,959,478) | $(1,022,009) | $(4,104,932) | $(2,071,107) | | Net loss | $(2,168,849) | $(745,147) | $(4,464,836) | $(1,787,407) | | Loss per share - basic and diluted | $(0.11) | $(0.14) | $(0.22) | $(0.29) | - **Revenues** decreased significantly by **88.3%** for the three months ended June 30, 2025, and by **91.8%** for the six months ended June 30, 2025, compared to the same periods in 2024[12](index=12&type=chunk) - **Net loss** increased substantially, from **$(745,147)** to **$(2,168,849)** for the three months, and from **$(1,787,407)** to **$(4,464,836)** for the six months ended June 30, 2025, compared to 2024[12](index=12&type=chunk) [Consolidated Statements of Stockholders' Equity](index=6&type=section&id=Consolidated%20Statements%20of%20Stockholders'%20Equity) This section outlines changes in the company's equity accounts, including common stock and accumulated deficit Stockholders' Equity Changes (Six Months Ended June 30, 2025) | Metric | December 31, 2024 | March 31, 2025 | June 30, 2025 | | :-------------------------- | :---------------- | :------------- | :------------ | | Common Stock (Amount) | $1,872 | $1,999 | $2,134 | | Additional Paid-in Capital | $230,266,097 | $232,466,744 | $233,930,073 | | Accumulated Deficit | $(225,633,521) | $(227,929,508) | $(230,098,357) | | Total Stockholders' Equity | $3,284,451 | $3,189,238 | $2,483,853 | - **Accumulated deficit** increased from **$(225,633,521)** at December 31, 2024, to **$(230,098,357)** at June 30, 2025, reflecting ongoing **net losses**[18](index=18&type=chunk) - **Common stock** shares increased due to issuances for services, **cash**, **note conversions**, **warrant conversions**, and **equity investments**[18](index=18&type=chunk) [Consolidated Statements of Cash Flows](index=9&type=section&id=Consolidated%20Statements%20of%20Cash%20Flows) This section reports the cash inflows and outflows from operating, investing, and financing activities Consolidated Statements of Cash Flows Highlights (Six Months Ended June 30) | Metric | 2025 | 2024 | | :-------------------------------------- | :------------ | :------------ | | Net cash used in operating activities | $(2,573,161) | $(1,336,280) | | Net cash used in investing activities | $(314) | $(974,375) | | Net cash provided by financing activities | $1,597,623 | $1,806,275 | | Net change in cash | $(975,852) | $(504,380) | | Cash - end of period | $184,081 | $23,892 | - **Net cash used in operating activities** increased significantly from **$(1,336,280)** in 2024 to **$(2,573,161)** in 2025[20](index=20&type=chunk) - **Cash** at the end of the period decreased from **$1,159,933** at the beginning of 2025 to **$184,081** at June 30, 2025[20](index=20&type=chunk) [NOTES TO CONSOLIDATED FINANCIAL STATEMENTS](index=11&type=section&id=NOTES%20TO%20CONSOLIDATED%20FINANCIAL%20STATEMENTS) These notes provide detailed information on the company's accounting policies, financial instruments, debt, equity, and other significant financial matters, offering context to the consolidated financial statements [NOTE 1 – ORGANIZATION AND NATURE OF OPERATIONS](index=11&type=section&id=NOTE%201%20%E2%80%93%20ORGANIZATION%20AND%20NATURE%20OF%20OPERATIONS) This note describes Mobiquity Technologies, Inc.'s business, subsidiaries, and going concern considerations - **Mobiquity Technologies, Inc.** is a next-generation location **data intelligence company** and a developer of **advertising and marketing technology**, utilizing **AI** and **machine learning** for **digital advertising campaigns**[23](index=23&type=chunk) - The company operates through two main subsidiaries: **Mobiquity Networks, Inc.** (**data intelligence platform**) and **Advangelists, LLC** (**ATOS platform** business)[24](index=24&type=chunk)[25](index=25&type=chunk)[26](index=26&type=chunk) - The company has incurred significant **losses** since its inception and has not achieved profitable operations, raising substantial doubt about its ability to continue as a **going concern**[29](index=29&type=chunk)[31](index=31&type=chunk) Financial Position and Operating Results (Six Months Ended June 30, 2025) | Metric | Amount | | :-------------------------- | :------------ | | Net loss | $(4,464,836) | | Net cash used in operations | $(2,573,161) | | Accumulated deficit | $(230,098,357)| | Stockholders' equity | $2,483,853 | | Working capital deficit | $(2,196,591) | - Management's strategic plans to address **going concern** include technology development, seeking **equity/debt financing**, exploring partnering/acquisition opportunities, and identifying short-term **cash flow** opportunities[33](index=33&type=chunk) [NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES](index=13&type=section&id=NOTE%202%20%E2%80%93%20SUMMARY%20OF%20SIGNIFICANT%20ACCOUNTING%20POLICIES) This note details the company's accounting principles, revenue recognition, and risk factors - The consolidated financial statements are prepared in accordance with **U.S. GAAP** for interim periods and include the accounts of the Company and its wholly-owned subsidiaries, with all intercompany transactions eliminated[34](index=34&type=chunk)[36](index=36&type=chunk) - The Company manages its business as a **single reporting segment**, with **100%** of its **revenues** derived from customers in the United States[37](index=37&type=chunk) - The Company faces significant risks and uncertainties due to **intense competition**, changes in **consumer demand**, and variability in **sales and net earnings**, making consistent projection of **operating results** difficult[39](index=39&type=chunk)[40](index=40&type=chunk) - A significant concentration of **revenue** comes from a few customers: **96%** from three customers for Q2 2025, and **85%** from three customers for the six months ended June 30, 2025[49](index=49&type=chunk) Allowance for Credit Losses (Six Months Ended June 30, 2025) | Metric | Amount | | :-------------------------- | :-------- | | Balance, December 31, 2024 | $79,832 | | Provision for credit losses | $48,760 | | Write-off of previously reserved account balances | $0 | | Balance, June 30, 2025 | $128,592 | [NOTE 3: INTANGIBLE ASSETS AND SOFTWARE DEVELOPMENT COSTS](index=21&type=section&id=NOTE%203%3A%20INTANGIBLE%20ASSETS%20AND%20SOFTWARE%20DEVELOPMENT%20COSTS) This note details the company's capitalized software development costs and related amortization - The Company's definite-lived **intangible assets** primarily consist of **capitalized software development costs**, as the **customer relationship asset** was fully amortized by December 31, 2024[83](index=83&type=chunk) Software Development Costs (June 30, 2025 vs. December 31, 2024) | Metric | June 30, 2025 | December 31, 2024 | | :------------------------------------ | :------------ | :---------------- | | Software development costs | $3,602,328 | $3,602,328 | | Less accumulated amortization | $(777,998) | $(417,766) | | Net carrying value, software development costs | $2,824,330 | $3,184,562 | - **Amortization expense** for **intangible assets** was **$360,232** for the six months ended June 30, 2025, compared to **$162,904** for the same period in 2024[84](index=84&type=chunk) - The Company capitalized approximately **$3.6 million** for new software enhancements (ATOS4P and AdHere), with **amortization** commencing in Q2/Q3 2024[85](index=85&type=chunk) [NOTE 4 – DEBT](index=22&type=section&id=NOTE%204%20%E2%80%93%20DEBT) This note provides information on various debt instruments, including related party loans and promissory notes - The Company has various **debt instruments**, including **related party loans**, **merchant agreements**, and other **promissory notes**, many of which involve **original issue discounts** (OID) and conversion features into **common stock**[87](index=87&type=chunk)[93](index=93&type=chunk)[98](index=98&type=chunk) Debt Outstanding (June 30, 2025 vs. December 31, 2024) | Metric | June 30, 2025 | December 31, 2024 | | :-------------------------- | :------------ | :---------------- | | Merchant Agreements | $534,076 | $541,972 | | Other Promissory Notes | $376,607 | $332,796 | | Total debt | $910,683 | $874,768 | | Less: Unamortized debt discounts | $(206,868) | $(200,853) | | Current portion of debt | $703,815 | $673,915 | - The **weighted average interest rate** on short-term borrowings increased significantly from **46%** at December 31, 2024, to **82%** at June 30, 2025[106](index=106&type=chunk) - **Interest expense** from **debt discount amortization** was approximately **$180,989** for Q2 2025 and **$321,271** for the six months ended June 30, 2025[65](index=65&type=chunk) [NOTE 5 – STOCKHOLDERS' EQUITY](index=26&type=section&id=NOTE%205%20%E2%80%93%20STOCKHOLDERS'%20EQUITY) This note describes the company's authorized capital, common stock issuances, and equity transactions - The Company's **authorized capital stock** includes **100,000,000 shares** of **common stock** and **5,000,000 shares** of **preferred stock**[107](index=107&type=chunk) - **Series H Preferred Stock**, including accrued dividends, was mandatorily converted into **7,843,570 shares** of **common stock** in August 2024[114](index=114&type=chunk)[116](index=116&type=chunk) Common Stock Issuances (Six Months Ended June 30, 2025) | Issuance Type | Shares Issued | | :---------------------------- | :------------ | | For services | 404,963 | | For cash | 1,530,000 | | Note payable conversion | 17,143 | | Equity investment exchange | 127,230 | | Warrant conversion | 276,941 | | Original issue debt discount | 34,286 | | Future equity sale commitment | 100,000 | - The Company entered into an **ELOC Purchase Agreement** with **ClearThink Capital Partners, LLC** for up to **$4,000,000** of **common stock**, and a **Securities Purchase Agreement** for **$250,000** of **restricted common stock**[127](index=127&type=chunk)[129](index=129&type=chunk) [NOTE 6 – STOCK OPTION PLANS AND WARRANTS](index=30&type=section&id=NOTE%206%20%E2%80%93%20STOCK%20OPTION%20PLANS%20AND%20WARRANTS) This note outlines the company's stock option plans and outstanding warrants, including related compensation expense - The Company has multiple **stock option plans** (2005, 2009, 2016, 2018, 2019, 2021, 2023 EP, and 2023 Plans) for granting **stock options** and awards to directors, officers, consultants, and key employees[133](index=133&type=chunk) Stock Options Outstanding (June 30, 2025) | Metric | Shares | Weighted Average Exercise Price | | :-------------------------- | :---------- | :------------------------------ | | Outstanding, January 1, 2025| 3,545,765 | $4.97 | | Outstanding, June 30, 2025 | 3,545,666 | $4.92 | | Options exercisable, June 30, 2025 | 3,545,666 | $4.92 | Warrants Outstanding (June 30, 2025) | Metric | Shares | Weighted Average Exercise Price | | :-------------------------- | :---------- | :------------------------------ | | Outstanding, January 1, 2025| 1,003,358 | $38.67 | | Exercised | (300,000) | $3.36 | | Outstanding, June 30, 2025 | 703,030 | $54.72 | - **Stock-based compensation expense** related to **stock options** was **$460** for the six months ended June 30, 2025, a decrease from **$1,175** in the prior year[137](index=137&type=chunk) [NOTE 7 – EARNINGS (LOSS) PER SHARE](index=32&type=section&id=NOTE%207%20%E2%80%93%20EARNINGS%20(LOSS)%20PER%20SHARE) This note explains the calculation of basic and diluted loss per share, considering anti-dilutive securities - **Basic and diluted loss per share** are the same due to the **net loss**, making potential **common stock equivalents anti-dilutive**[144](index=144&type=chunk) Potentially Dilutive Equity Securities Outstanding | Security Type | June 30, 2025 | December 31, 2024 | | :------------------------ | :------------ | :---------------- | | Stock options | 3,545,666 | 3,545,764 | | Warrants | 703,030 | 1,003,358 | | Series AAA preferred stock| 314,124 | 314,124 | | Series E preferred stock | 10,281 | 10,281 | | Total common stock equivalents | 4,573,101 | 4,873,527 | [NOTE 8 – COMMITMENTS AND CONTINGENCIES](index=32&type=section&id=NOTE%208%20%E2%80%93%20COMMITMENTS%20AND%20CONTINGENCIES) This note discloses ongoing legal proceedings and potential financial obligations - The Company is involved in a **lawsuit** filed by a former Co-CEO and director, Michael Trepeta, claiming not less than **$2.5 million** in damages for fraudulent inducement, breach of employment agreement, and breach of fiduciary duty[146](index=146&type=chunk) - The Company's motion to dismiss the **lawsuit** was granted in December 2023, but Mr. Trepeta has filed a **notice of appeal**[146](index=146&type=chunk) [NOTE 9 – SEGMENT REPORTING](index=33&type=section&id=NOTE%209%20%E2%80%93%20SEGMENT%20REPORTING) This note reports financial information for the company's single operating segment, advertising technology applications - The Company operates as a **single reporting segment**, providing **advertising technology applications** and **campaign management services**[147](index=147&type=chunk) Services Segment Performance (Three and Six Months Ended June 30) | Metric (Unaudited) | Q2 2025 | Q2 2024 | 6M 2025 | 6M 2024 | | :------------------------ | :----------- | :----------- | :----------- | :----------- | | Revenues | $31,108 | $266,892 | $43,721 | $530,174 | | Gross profit (loss) | $30,938 | $82,767 | $12,083 | $134,780 | | Segment net loss before income taxes | $(2,168,849) | $(745,147) | $(4,464,836) | $(1,846,731) | [NOTE 10 – SUBSEQUENT EVENTS](index=33&type=section&id=NOTE%2010%20%E2%80%93%20SUBSEQUENT%20EVENTS) This note details significant events occurring after the reporting period, such as new debt and equity issuances - In July 2025, the Company issued two **convertible promissory notes** totaling **$414,750**, with **interest rates** of **10%** per annum and conversion options into **common stock**[150](index=150&type=chunk)[151](index=151&type=chunk) - A new consulting agreement was entered in July 2025, involving a **$25,000** upfront **cash** payment, monthly fees, and the issuance of **40,000 restricted common shares** and **50,000 common stock warrants**[152](index=152&type=chunk) - Between July 1 and August 7, 2025, the Company raised **$440,000** from the sale of **440,000 common shares**[153](index=153&type=chunk) - The U.S. federal government enacted the **Taxpayer Fairness and Growth Act of 2025** on July 2, 2025, reducing the **corporate income tax rate** to **19%** effective January 1, 2026, which the Company is evaluating for impact[154](index=154&type=chunk)[156](index=156&type=chunk) [Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations](index=35&type=section&id=Item%202.%20Management's%20Discussion%20and%20Analysis%20of%20Financial%20Condition%20and%20Results%20of%20Operations) This section provides management's perspective on the company's financial condition and operational results, highlighting strategic shifts, industry context, and future plans, particularly focusing on the alliance with Context Networks and new product launches [Our Company](index=35&type=section&id=Our%20Company) This section describes Mobiquity Technologies, Inc. as an advertising technology and data intelligence company - **Mobiquity Technologies, Inc.** is a next-generation **advertising technology**, **data compliance**, and **intelligence company** operating through three proprietary software platforms in the **programmatic advertising industry**[162](index=162&type=chunk) [The Programmatic Advertising Industry](index=35&type=section&id=The%20Programmatic%20Advertising%20Industry) This section provides an overview of the automated digital ad buying and selling market and its growth - **Programmatic advertising** involves automated buying and selling of digital ad space, streamlining processes with software and algorithms[163](index=163&type=chunk) - Global **programmatic ad spend** reached an estimated **$595 billion** in 2024, projected to exceed **$800 billion** by 2028, with the United States as the leading market[163](index=163&type=chunk) [Our Mission](index=36&type=section&id=Our%20Mission) This section states the company's goal to enhance advertising monetization, audience segmentation, and data compliance - The Company's mission is to enhance efficiency and effectiveness in **advertising monetization**, **audience segmentation**, and **data compliance** for enterprises in the **programmatic industry**[164](index=164&type=chunk) [Our Opportunity](index=36&type=section&id=Our%20Opportunity) This section highlights the expanded strategic alliance with Context Networks for programmatic advertising in the gaming industry - Mobiquity expanded its **strategic alliance** with **Context Networks** in February 2025, focusing on **programmatic advertising** for the **gaming industry**, including real-time **slot machine advertising**[165](index=165&type=chunk) [Our Solutions](index=36&type=section&id=Our%20Solutions) This section details the company's proprietary platforms: ATOS, data intelligence, and publisher platform - The **ATOS platform** is an **AI/ML-based end-to-end solution** for managing **digital advertising campaigns**, engaging with approximately **10 billion ad opportunities daily**[166](index=166&type=chunk)[167](index=167&type=chunk) - The **data intelligence platform** provides precise consumer behavior data and insights, offered through managed services and a self-service SaaS model (**MobiExchange**)[168](index=168&type=chunk)[169](index=169&type=chunk) - The **publisher platform** enables content publishers to monetize opt-in user data and ad inventory, including tools for consent management, audience building, and direct advertising[170](index=170&type=chunk) [Our Revenue Sources](index=37&type=section&id=Our%20Revenue%20Sources) This section explains how the company generates revenue through platform licensing and managed services models - **Revenue** is generated through two verticals: licensing platforms as **white-label products** (billed as a percentage of ad spend) and a **managed services model** (billed a higher percentage of **revenue**)[174](index=174&type=chunk) [Our Strategic Alliance with Context Networks](index=37&type=section&id=Our%20Strategic%20Alliance%20with%20Context%20Networks) This section focuses on the partnership to integrate digital ads into slot machines and expand gaming industry advertising - The **strategic partnership** with **Context Networks** aims to integrate **digital ads** into **slot machines** and expand advertising across mobile and **CTV platforms** within the **gaming industry**[171](index=171&type=chunk) - **Context Networks' addressable market** includes approximately **4,700 global casinos** and **2.9 million slot machines**, with a potential audience exceeding **1.6 billion global gamblers**[172](index=172&type=chunk) - The Company launched **CMOne**, an **AI-powered marketing platform**, in August 2025, to provide enterprise-grade marketing capabilities for small and medium-sized businesses[177](index=177&type=chunk) Mobiquity's Strategic Role in High-Growth Sectors | Sector | Mobiquity's Strategic Role | | :---------------- | :---------------------------------------------------------- | | Casino/Slots Gaming | First to deploy ad units directly on gaming machines | | AI & Big Data | Uses consumer behavior insights to enhance targeting and delivery | | AdTech | Provides a tech stack for campaign delivery, measurement, and scale | | Retail Media | Converts real-world entertainment venues into monetized ad space | [Critical Accounting Policies](index=39&type=section&id=Critical%20Accounting%20Policies) This section discusses key accounting estimates and assumptions, including revenue recognition and fair value measurements - The preparation of financial statements requires management to make **estimates and assumptions**, which are evaluated on an ongoing basis, including those related to **revenue recognition**, **credit losses**, and **stock-based compensation**[185](index=185&type=chunk)[186](index=186&type=chunk) - The Company operates in an industry subject to **intense competition**, changes in **consumer demand**, and variability in **sales and net earnings**, leading to significant risks and uncertainties[187](index=187&type=chunk)[188](index=188&type=chunk) - **Financial instruments** are accounted for at **fair value**, categorized into Level 1, 2, or 3 inputs based on observability[189](index=189&type=chunk) - **Revenue recognition** follows **ASC 606**, where **revenue** is recognized when promised services are transferred to a customer, typically at a point in time upon publication of advertising content[197](index=197&type=chunk)[202](index=202&type=chunk) [Plan of Operation](index=42&type=section&id=Plan%20of%20Operation) This section outlines the company's strategy for revenue growth, sales expansion, and leveraging its technology platforms - Mobiquity plans to expand its sales and support team to drive **revenue growth**, focusing on the evolving relationship with **Context Networks** and the casino/**gaming vertical**[206](index=206&type=chunk) - The Company will leverage its **ATOS platform**, proprietary data, and **AI capabilities** through **MobiExchange** for audience targeting and campaign optimization[207](index=207&type=chunk) - A newly introduced **Publisher Platform** will onboard digital content owners to monetize their inventory through **ATOS** and **MobiExchange**[208](index=208&type=chunk) [Results of Operations](index=43&type=section&id=Results%20of%20Operations) This section analyzes the company's financial performance, including revenues, expenses, and net loss, for recent periods [Quarter Ended June 30, 2025, Compared to Quarter Ended June 30, 2024](index=43&type=section&id=Quarter%20Ended%20June%2030,%202025,%20Compared%20to%20Quarter%20Ended%20June%2030,%202024) This section compares the company's financial results for the second quarter of 2025 against the same period in 2024 Q2 2025 vs. Q2 2024 Financial Performance | Metric | June 30, 2025 | June 30, 2024 | Change ($) | Change (%) | | :---------------------- | :------------ | :------------ | :----------- | :----------- | | Revenues | $31,108 | $266,892 | $(235,784) | -88.3% | | Cost of revenues | $170 | $184,125 | $(183,955) | -99.9% | | Gross profit | $30,938 | $82,767 | $(51,829) | -62.6% | | Total operating expenses| $1,990,416 | $1,104,776 | $885,640 | 80.2% | | Loss from operations | $(1,959,478) | $(1,022,009) | $(937,469) | 91.7% | - The significant **revenue decrease** is primarily due to the absence of **political advertising revenue** from 2024 and a **strategic shift** towards long-term growth initiatives, including the **Context Networks alliance**[211](index=211&type=chunk) - **Operating expenses** increased by **$885,640**, mainly driven by **non-cash increases** in **professional fees**, **amortization**, and **salaries**[218](index=218&type=chunk) [Six Months Ended June 30, 2025, Compared to Six Months Ended June 30, 2024](index=44&type=section&id=Six%20Months%20Ended%20June%2030,%202025,%20Compared%20to%20Six%20Months%20Ended%20June%2030,%202024) This section compares the company's financial results for the first six months of 2025 against the same period in 2024 6M 2025 vs. 6M 2024 Financial Performance | Metric | June 30, 2025 | June 30, 2024 | Change ($) | Change (%) | | :---------------------- | :------------ | :------------ | :----------- | :----------- | | Revenues | $43,721 | $530,174 | $(486,453) | -91.8% | | Cost of revenues | $31,638 | $395,394 | $(363,756) | -92.0% | | Gross profit | $12,083 | $134,780 | $(122,697) | -91.0% | | Total operating expenses| $4,117,015 | $2,205,887 | $1,911,128 | 86.6% | | Loss from operations | $(4,104,932) | $(2,071,107) | $(2,033,825) | 98.2% | - The decrease in **revenues** for the six months is primarily due to the absence of **political advertising revenue** in 2024 and a **strategic shift** towards long-term growth initiatives, with initial monetization anticipated in Q3 2025[221](index=221&type=chunk)[225](index=225&type=chunk) - **Operating expenses** increased by **$1,911,128**, mainly due to **non-cash increases** in **professional fees**, **amortization**, and **salaries**[228](index=228&type=chunk) [Liquidity and Capital Resources](index=45&type=section&id=Liquidity%20and%20Capital%20Resources) This section assesses the company's ability to meet short-term and long-term obligations, including cash flow and financing needs - The Company has a history of **operating losses**, and management has concluded that factors raise substantial doubt about its ability to continue as a **going concern**[230](index=230&type=chunk) Cash Flow Summary (Six Months Ended June 30) | Metric | 2025 | 2024 | | :-------------------------------------- | :------------ | :------------ | | Cash at period end | $184,081 | $23,892 | | Net cash used in operating activities | $(2,573,161) | $(1,336,280) | | Net cash provided by financing activities | $1,597,623 | $1,806,275 | - The Company continues to rely on **equity financing** and borrowings from outside investors to supplement **cash flow from operations**[233](index=233&type=chunk) [Debt and Equity Transactions](index=46&type=section&id=Debt%20and%20Equity%20Transactions) This section refers to detailed disclosures on the company's recent debt and equity activities - Detailed descriptions of **debt and equity transactions** for fiscal year ended December 31, 2024, and the six months ended June 30, 2025, are referenced in the **Notes to the Consolidated Financial Statements**[234](index=234&type=chunk) [Off-Balance Sheet Arrangements](index=46&type=section&id=Off-Balance%20Sheet%20Arrangements) This section confirms the absence of any off-balance sheet arrangements as of the reporting date - As of June 30, 2025, the Company did not have any **off-balance sheet arrangements**[235](index=235&type=chunk) [Item 3. Quantitative and Qualitative Disclosures About Market Risk](index=46&type=section&id=Item%203.%20Quantitative%20and%20Qualitative%20Disclosures%20About%20Market%20Risk) This item is marked as not applicable, indicating no significant quantitative or qualitative disclosures about market risk are provided - This item is not applicable[236](index=236&type=chunk) [Item 4. Controls and Procedures](index=46&type=section&id=Item%204.%20Controls%20and%20Procedures) The Company's disclosure controls and procedures were deemed ineffective as of June 30, 2025, primarily due to a lack of segregation of duties in the finance and accounting department. Remediation efforts are ongoing - The **disclosure controls and procedures** were not effective as of June 30, 2025, primarily due to the Company's lack of **segregation of duties** in the finance and accounting department[236](index=236&type=chunk) - The Company is continuing to mitigate and remediate identified control gaps, deficiencies, and **material weaknesses** in its **internal controls**, with independent monitoring and testing ongoing[240](index=240&type=chunk) [PART II. OTHER INFORMATION](index=47&type=section&id=PART%20II.%20OTHER%20INFORMATION) Covers legal proceedings, risk factors, changes in securities, and other disclosures [Item 1. Legal Proceedings](index=47&type=section&id=Item%201.%20Legal%20Proceedings) This section reiterates the ongoing lawsuit filed by former Co-CEO Michael Trepeta, claiming $2.5 million in damages. The Company's motion to dismiss was granted but is currently under appeal - Michael Trepeta, a former Co-CEO and director, filed a **lawsuit** against the Company claiming not less than **$2.5 million** in damages[242](index=242&type=chunk) - The Company's motion to dismiss the action was granted in December 2023, but Mr. Trepeta has filed a **notice of appeal**[242](index=242&type=chunk) [Item 1A. Risk Factors](index=47&type=section&id=Item%201A.%20Risk%20Factors) The risk factors are incorporated by reference from the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024 - **Risk factors** are incorporated by reference from the Company's **Form 10-K** for the fiscal year ended December 31, 2024[243](index=243&type=chunk) [Item 2. Changes in Securities](index=47&type=section&id=Item%202.%20Changes%20in%20Securities) This section details the Company's recent sales and issuances of unregistered securities, including common stock for cash, services, debt conversions, and equity investments, as well as various debt transactions [RECENT SALES OF UNREGISTERED SECURITIES](index=47&type=section&id=RECENT%20SALES%20OF%20UNREGISTERED%20SECURITIES) This section details the company's issuances of common stock for cash, services, debt conversions, and equity investments Unregistered Securities Sales (Fiscal 2024 and 2025) | Year | Title of Security | Number Sold | Consideration Received | | :--- | :---------------- | :--------------- | :--------------------- | | 2024 | Common Stock | 5,708,734 shares | $4,026,950 cash | | 2024 | Common Stock | 200,000 shares | Common stock subscribed| | 2024 | Common Stock | 225,010 shares | Services rendered | | 2024 | Common Stock | 7,684,730 shares | Conversion of Series H Preferred stock | | 2024 | Common stock | 749,000 shares | Note conversion | | 2024 | Common Stock | 158,840 shares | Preferred dividends | | 2025 | Common Stock | 599,963 shares | Services rendered | | 2025 | Common Stock | 1,660,071 shares | $1,796,999 cash | | 2025 | Common Stock | 127,320 shares | Stock issued for Investment | | 2025 | Common Stock | 17,143 shares | Note conversion | | 2025 | Common Stock | 276,941 shares | Warrant conversion | | 2025 | Common Stock | 34,286 shares | Original issue discount| - In February 2025, the Company issued **127,230 shares** of **restricted common stock** in exchange for **274,725 shares** of **Context Networks' restricted common stock**, establishing **minority ownership stakes**[261](index=261&type=chunk) - The Company entered into an **ELOC Purchase Agreement** with **ClearThink Capital Partners, LLC** for up to **$4,000,000** of **common stock**, and a **Securities Purchase Agreement** for **$250,000** of **restricted common stock**[256](index=256&type=chunk)[259](index=259&type=chunk) [DEBT](index=51&type=section&id=DEBT) This section provides comprehensive information on the company's various debt instruments, including merchant agreements and promissory notes - **Related party loans** from Dr. Salkind and his son, totaling **$250,000** in principal and **$11,500** in **OID**, were converted into **523,000 shares** of **common stock** in December 2024[266](index=266&type=chunk) - The Company entered into multiple **merchant agreements** for the purchase and sale of **future receivables**, with funding amounts ranging from **$200,000** to **$268,500**, often involving **debt discounts** and **common stock issuances**[275](index=275&type=chunk)[276](index=276&type=chunk)[277](index=277&type=chunk)[278](index=278&type=chunk)[279](index=279&type=chunk)[280](index=280&type=chunk)[281](index=281&type=chunk)[282](index=282&type=chunk) - Various **promissory notes** were issued, including **convertible notes** with **original issue discounts** and **interest charges**, with some obligations settled through **common stock conversion**[284](index=284&type=chunk)[285](index=285&type=chunk)[286](index=286&type=chunk)[287](index=287&type=chunk)[288](index=288&type=chunk)[289](index=289&type=chunk)[290](index=290&type=chunk) [Item 3. Defaults Upon Senior Securities](index=58&type=section&id=Item%203.%20Defaults%20Upon%20Senior%20Securities) This item is marked as not applicable, indicating no defaults upon senior securities - This item is not applicable[295](index=295&type=chunk) [Item 4. Mine Safety Disclosures](index=58&type=section&id=Item%204.%20Mine%20Safety%20Disclosures) This item is marked as not applicable, indicating no mine safety disclosures - This item is not applicable[296](index=296&type=chunk) [Item 5. Other Information](index=58&type=section&id=Item%205.%20Other%20Information) This section confirms no director or officer adopted or terminated a Rule 10b5-1 trading arrangement - No director or officer adopted or terminated a '**Rule 10b5-1 trading arrangement**' or '**non-Rule 10b5-1 trading arrangement**' during the quarter ended June 30, 2025[297](index=297&type=chunk) [Item 6. Exhibits](index=58&type=section&id=Item%206.%20Exhibits) This section lists all exhibits filed with the Form 10-Q, including various agreements and organizational documents - The **exhibits** include various agreements such as **merger agreements**, **securities purchase agreements**, and **employment agreements**[298](index=298&type=chunk)[299](index=299&type=chunk)[300](index=300&type=chunk)[301](index=301&type=chunk)[302](index=302&type=chunk) - **Organizational documents** like the **Certificate of Incorporation** and **Amended By-Laws**, along with their amendments, are also listed[298](index=298&type=chunk)[299](index=299&type=chunk)[300](index=300&type=chunk)[301](index=301&type=chunk)[302](index=302&type=chunk) - **Financial instruments** such as **promissory notes** and **common stock purchase warrants** are included as **exhibits**[298](index=298&type=chunk)[299](index=299&type=chunk)[300](index=300&type=chunk)[301](index=301&type=chunk)[302](index=302&type=chunk) [SIGNATURES](index=63&type=section&id=SIGNATURES) This section contains the official signatures of the company's authorized officers for the report [Signatures of Officers](index=63&type=section&id=Signatures%20of%20Officers) This section confirms the official signing of the report by the principal executive and financial officers - The report was signed by Dean L. Julia, **Principal Executive Officer**, and Sean McDonnell, **Principal Financial Officer**, on August 14, 2025[307](index=307&type=chunk)

Core Insights - Mobiquity Technologies, Inc. and NewsOut have announced a collaboration to integrate Mobiquity's CMOne platform into NewsOut's operations, enhancing AI capabilities and automating brand storytelling [1][2] - The partnership aims to leverage NewsOut's distribution network, including a 3.1-million-subscriber YouTube channel, to deliver automated brand stories to a wide audience [2][3] Company Overview - NewsOut is an AI-powered video press-release platform that amplifies brand visibility across various media channels, including television and digital platforms [5] - Mobiquity Technologies specializes in advertising and data intelligence, utilizing AI for programmatic media and audience targeting across multiple channels [6] Enhanced Capabilities - The integration of CMOne provides NewsOut clients with a suite of AI-driven marketing tools, including automated content generation and real-time campaign optimization [4] - CMOne will enable the automatic creation of branded video and social media assets, and facilitate distribution across major platforms like YouTube, LinkedIn, and Bloomberg [4]

Core Insights - Mobiquity Technologies, Inc. has launched CMOne, a fully agentic AI marketing platform that integrates organic content, paid media, and conversational engagement into a single autonomous system, enhancing brand execution and campaign performance across digital channels [1][3]. Group 1: Product Features - CMOne, short for "CMO + One," serves as an intelligent command center for brands, performance marketers, and agencies, allowing users to manage, scale, and optimize their marketing strategies within one platform [2]. - Key features of CMOne include AI content creation for branded assets and short-form videos, an omnichannel publishing engine for scheduling and posting across various platforms, and an ad intelligence engine for real-time ad optimization [7]. - The platform also offers a unified performance dashboard to track engagement, sentiment, return on ad spend (ROAS), and brand consistency while autonomously adjusting campaign strategies [7]. Group 2: Company Background - Mobiquity Technologies, Inc. specializes in advertising and data intelligence, utilizing AI for programmatic media, audience targeting, and real-time behavioral insights across multiple digital environments [5]. - The company operates through subsidiaries such as Advangelists, Mobiquity Networks, and AdHere, and engages in strategic partnerships to deliver innovative campaigns that bridge digital and physical advertising [5].

Core Insights - Mobiquity Technologies, Inc. and Context Networks, Inc. have partnered to expand a digital ad network in Wisconsin, focusing on in-venue gaming screens for advertising [1][2] - The initiative utilizes Context's Contextual Promotions Media Network™ (CPMN™) and Mobiquity's data-driven technology to enhance advertising capabilities [2][5] Group 1: Partnership and Deployment - The partnership aims to transform taverns and restaurants into dynamic advertising spaces, marking the first deployment of CPMN™ in Wisconsin [2][3] - The initial rollout includes 38 venues and 165 gaming screens, with plans to expand to over 70 establishments and 344+ screens by summer 2025 [3][7] Group 2: Technology and Advertising Strategy - Mobiquity's AdTech platform enables hyper-targeted ads across displays, extending campaigns to mobile and Connected TV devices for a unified brand experience [3][5] - The CPMN™ employs AI and real-time behavioral data to deliver tailored ads, enhancing engagement through interactive QR codes [4][6] Group 3: Market Impact and Future Plans - The partnership is expected to create new revenue models for Wisconsin's hospitality sector without disrupting operations, benefiting patrons, business owners, and brand marketers [6][7] - Successful implementation in Wisconsin is anticipated to serve as a model for expansion into additional U.S. markets in 2025 and beyond [7]

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED March 31, 2025 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Ide ...

Revenue Generation and Business Model - The ATOS platform engages with approximately 10 billion advertisement opportunities per day, aiming to become the programmatic display advertising industry standard for brands and small to medium-sized advertisers[18]. - Mobiquity's data intelligence platform seeks to generate multiple revenue streams, including advertising, data licensing, and custom research, by providing precise data and insights on consumer behavior[21]. - The company launched a SaaS publisher platform to help content publishers manage compliance and monetize their first-party data, addressing increased costs and decreased revenue due to privacy regulations[26]. - Mobiquity anticipates generating revenue through two verticals: licensing platforms as white-label products and a managed services model, with the latter involving a higher percentage of revenue[40]. - The strategic partnership with Context Networks aims to integrate advanced ad tech solutions for casinos, enhancing player engagement and extending advertising across mobile and CTV platforms, expected to positively impact operations in fiscal 2025[41]. - A significant portion of revenue is derived from programmatic advertising, and any slowdown in this market could adversely affect growth prospects[72]. - The company must continually innovate and enhance its platform to meet evolving customer needs and industry standards, or risk losing market share[77]. Financial Performance and Risks - For fiscal 2024 and 2023, sales to two customers accounted for approximately 58% and 73% of revenues, respectively, indicating a high customer concentration risk[49]. - For the fiscal years ended December 31, 2024, and 2023, the company reported net losses of $8,593,182 and $6,533,117, respectively, with an accumulated deficit of $225,633,521 as of December 31, 2024[55]. - The company incurred net cash used in operating activities of $2,406,881 and $4,395,868 for the fiscal years ended December 31, 2024, and 2023, respectively[55]. - The company has a history of operating losses and has raised substantial doubt about its ability to continue as a going concern, as noted by its auditor in the audit report for the past several fiscal years[55]. - The sales cycle for the company's products can range from two weeks to 12 months, making revenue forecasting difficult and leading to significant fluctuations in operating results[58]. - The company relies on third-party data suppliers for much of its data, and any disruption in these relationships could materially impact its ability to provide products and services[59]. - The company faces increasing cybersecurity risks as it collects data from new sources, and any significant breach could materially harm its business and financial condition[62]. - The company is subject to payment-related risks, and disputes over invoices could lead to write-offs that negatively impact financial results[86]. - Maintaining customer relationships is critical, as clients can terminate contracts with minimal notice, leading to potential revenue loss[74]. - The company must invest significantly in technology and infrastructure to keep pace with rapid market changes, which requires substantial financial resources[78]. - Changes in consumer sentiment regarding data privacy could adversely affect the company's ability to generate revenue and collect consumer data[83]. - The company is exposed to regulatory risks that could impede growth and result in reputational damage if compliance is not maintained[84]. - Failure to detect advertising fraud could harm the company's reputation and affect its ability to execute business plans effectively[79]. Competition and Market Environment - The company faces intense competition from larger firms with greater financial and technical resources, which could impact revenue growth and operating margins[68]. - The company operates in a highly competitive industry, facing risks such as economic downturns and variability in sales and earnings[168][169]. Corporate Governance and Structure - The company operates through two wholly owned subsidiaries, Advangelists, LLC and Mobiquity Networks, Inc., to streamline its business operations[50]. - As of March 14, 2025, Mobiquity has 8 employees and utilizes independent consultants for additional services, indicating a lean operational structure[48]. - Approximately 45% of the outstanding common stock is beneficially owned by principal stockholders, directors, and executive officers, potentially influencing corporate actions[108]. - The board of directors has the authority to issue preferred stock without further shareholder approval, which could adversely affect the rights of common shareholders[112]. Stock and Financing Activities - The company's common stock and warrants were delisted from the Nasdaq Capital Markets in December 2023 due to failure to meet listing requirements, now trading on OTC Markets as "MOBQ" and "MOBQW" respectively[95]. - Approximately 20 million shares of common stock were outstanding as of March 31, 2025, with significant potential for market price volatility due to the limited public float[103]. - The company does not intend to pay dividends for the foreseeable future, relying instead on stock appreciation for returns on investment[107]. - In fiscal year 2024, the company raised a total of $4,026,950 in cash from various accredited investors, resulting in the issuance of 5,908,734 shares at per share prices ranging from $0.30 to $1.75[154]. - The company completed a public offering on June 30, 2023, selling 375,000 shares of common stock for total gross proceeds of $3,000,000[148]. Internal Controls and Compliance - The company has identified significant deficiencies in internal control over financial reporting, which could lead to material misstatements in financial statements if not corrected[104]. - Remediation efforts for internal control deficiencies include hiring additional staff with GAAP experience and engaging a consultant for internal control review and monitoring[105]. - The company has implemented policies to manage cybersecurity risks, although it cannot guarantee the effectiveness of these measures[90]. - Cybersecurity threats have not materially affected the company, with no known material security breaches in the past two years[94]. Financial Metrics - Revenues for fiscal 2024 were $2,085,471, an increase of $1,225,381 or 142.5% compared to $860,090 in fiscal 2023[191]. - Cost of revenues was $1,123,849, representing 54% of revenues in fiscal 2024, a decrease from 56% in fiscal 2023[192]. - Gross profit for fiscal 2024 was $961,622, or 46% of revenues, compared to $379,930 or 44% of revenues in fiscal 2023[193]. - Total operating expenses increased to $9,172,687 in fiscal 2024 from $5,928,678 in fiscal 2023, an increase of $3,244,009[193]. - The loss from operations for fiscal 2024 was $8,211,065, an increase of approximately $2,662,000 compared to a loss of $5,548,748 in fiscal 2023[194]. - Cash provided by financing activities in fiscal 2024 was $4,482,938, primarily from the issuance of common stock for cash of $4,026,950[196]. - The company had cash of $1,159,933 at December 31, 2024, compared to $528,272 at December 31, 2023[196][197]. - The company capitalized $1.4 million of internal-use software costs during the year ended December 31, 2024[213]. - The company has a working capital deficit of $1,257,393 and an accumulated deficit of $225,633,521 as of December 31, 2024[205].

Core Insights - Mobiquity Technologies, Inc. has announced a strategic partnership expansion with Context Networks, Inc. through a $500,000 equity swap, establishing minority stakes in each other's companies to enhance innovation in casino advertising technology [1][2] - The partnership aims to capitalize on the growing market for targeted, data-driven advertising solutions in gaming environments, reflecting mutual confidence in the future of casino advertising [2] Industry Overview - The digital advertising landscape within the gaming and casino sectors is experiencing significant growth, with global video game advertising revenue projected to nearly double from $70 billion in 2022 to $137 billion by 2027, indicating a compound annual growth rate (CAGR) of over 14% [3] - A report by the Interactive Advertising Bureau (IAB) indicates that 86% of advertisers recognize the increasing importance of gaming advertising, with 40% planning to increase their budgets in this area [4] Company Strategies - Mobiquity Technologies aims to revolutionize casino advertising by integrating AI-powered programmatic advertising, enhancing player experiences, and creating new revenue opportunities for operators [5] - Context Networks focuses on delivering transparent, secure, and efficient advertising solutions for the global gaming industry, emphasizing innovation and value creation through advanced technology and strategic partnerships [7]

Financial Performance - The company generated revenues of $566,044 in Q3 2024, an increase of $388,773 or 219% compared to $177,271 in Q3 2023, attributed to an uptick in political revenue[223]. - For the first nine months of 2024, revenues were $1,096,218, an increase of $655,208 or 149% compared to $441,010 in the same period of 2023, again linked to political revenue growth[231]. - Cost of revenues was $230,296 or 41% of revenues in Q3 2024, down from $114,174 or 64% in Q3 2023, indicating improved cost efficiency[224]. - Gross profit for Q3 2024 was $335,748 or 59% of revenues, compared to $63,097 or 36% in Q3 2023, reflecting a significant increase in profitability[225]. - Operating expenses decreased by $143,297 or 10% to $1,314,839 in Q3 2024 from $1,458,136 in Q3 2023, primarily due to reduced professional fees and licenses[228]. - The loss from operations in Q3 2024 was $979,091, a decrease of $416,000 or 30% from $1,395,039 in Q3 2023, driven by lower operating expenses[229]. - Cost of revenues for the first nine months of 2024 was $625,690 or 57% of revenues, down from $281,071 or 64% in the same period of 2023[232]. - Gross profit for the first nine months of 2024 was $470,528 or 43% of revenues, compared to $159,939 or 36% in the same period of 2023[233]. Cash Flow and Financing - Cash used in operating activities for the nine months ended September 30, 2024, was $1,798,860, primarily due to a net loss of $2,918,723[237]. - As of September 30, 2023, the company had cash of $140,939 and cash used in operating activities was $3,732,469, primarily due to a net loss of $5,220,014[238]. - Cash flows provided by financing activities totaled $5,159,599, which included net proceeds from the sale of common stock and pre-funded warrants of $5,735,499[238]. - The company has relied on equity financing and borrowings from outside investors since 1999 and expects this to continue in 2024 and beyond[239]. - As of September 30, 2024, the company did not have any off-balance-sheet arrangements[240]. Market Trends and Strategic Initiatives - The global programmatic ad spend reached an estimated $558 billion in 2023, projected to surpass $700 billion by 2026[179]. - The company believes there is a significant paradigm shift occurring in the market, requiring publishers to manage their first-party data in-house[182]. - The company announced a strategic partnership with Context Networks to enhance advertising technology in casinos, expected to materially impact operations in fiscal 2025 and beyond[235]. Product and Service Offerings - The ATOS platform engages with approximately 10 billion advertisement opportunities per day, enhancing speed and performance in digital advertising campaigns[183]. - The company offers a managed services model where users are billed a higher percentage of revenue run through the platform, with all services managed by the company[190]. - The data intelligence platform provides precise data and insights on consumer behavior, believed to be one of the most accurate solutions in the industry[185]. - The publisher platform allows content publishers to monetize their opt-in user data and advertising inventory while ensuring data privacy compliance[188]. - The company targets publishers, brands, advertising agencies, and other advertising technology companies as its audience for its three platform products[189]. - The company operates under a single-vendor end-to-end solution that integrates various capabilities, reducing costs and increasing efficiency for users[184]. Revenue Recognition and Accounting - The company recognizes revenue in accordance with ASC Topic 606, aligning revenue recognition with the delivery of services[206]. - The company has experienced variability in sales and earnings due to factors such as industry cyclicality and economic conditions[195].

Core Insights - Mobiquity Technologies, Inc. has formed a strategic partnership with Context Networks, Inc. to enhance advertising solutions in the casino gaming sector, particularly focusing on slot machines [1][3][7] - The collaboration aims to leverage advanced contextual targeting and private blockchain technology to unlock significant advertising potential within the casino industry [2][5] Company Overview - Mobiquity Technologies is a provider of next-generation data intelligence and advertising technology solutions, serving various industries including gaming [8] - Context Networks specializes in programmatic advertising platforms utilizing private blockchain technology, focusing on the gaming industry [9] Market Opportunity - The casino industry presents a vast market with billions in revenue and significant untapped advertising potential, allowing casinos to create a new non-gaming revenue stream [2][6] - The partnership aims to transform advertising in casinos by delivering personalized ads to players at the point of play, enhancing user experience and engagement [3][6] Technological Integration - The integration of blockchain technology ensures secure and transparent ad transactions, while AI enhances audience segmentation and targeting [5][7] - This combination is expected to create a trustworthy advertising ecosystem, ultimately increasing revenue for casino operators [6][7] Strategic Partnerships - Adfuel has joined the collaboration as a key demand partner, gaining exclusive access to a Private Marketplace designed for casinos, optimizing advertising opportunities [4][5] - The partnership's initial focus is on slot machines, with plans to expand into other gaming segments, including digital and online platforms [7]