Choice Hotels(US:CHH) Prnewswireยท2024-08-13 14:15Company Overview - Choice Hotels has expanded to eight upscale and full-service hotel brands globally and introduced new designs for its select-service and lifestyle hotel brands [1] - The company is opening extended stay hotels to meet the growing demand for stays longer than a week [1] - Choice Hotels operates a diverse portfolio of 22 brands, including Radisson, Cambria Hotels, Country Inn & Suites by Radisson, Comfort Hotels, Sleep Inn, Quality Inn, Everhome Suites, and WoodSpring Suites [1] Marketing Strategy - Choice Hotels is adapting to the changing consumer landscape with a stronger portfolio of brands and a refreshed advertising and digital strategy [2] - The company has partnered with agencies 72andSunny, dentsu X, and Havas Media to enhance its marketing efforts [2] - A major campaign titled "A Stay for Any You," featuring actor Keegan-Michael Key, is set to expand into traditional TV, online ads, social media, and podcasts [2] Agency Selection - Choice Hotels conducted an extensive RFP to identify agencies that can navigate the shifting media landscape and craft compelling narratives [3] - 72andSunny and dentsu X were selected for their proven ability to create culturally resonant campaigns and innovative media experiences [3] Company Size and Reach - Choice Hotels is one of the largest lodging franchisors globally, with nearly 7,500 hotels and over 630,000 rooms in 45 countries and territories [5] - The company is a leader in midscale and extended stay segments, providing value for franchise owners and shareholders [5] Agency Profiles - 72andSunny is recognized for its strategy and creativity, with offices in major cities and accolades for innovation [6] - dentsu X combines communication and media planning services with content creation and data insights to meet consumer demands [7]