National Advertising Division Finds Certain Claims for Online Corporate Formation Services Supported; Recommends LegalZoom Modify or Discontinue Others

New York, NY, Aug. 15, 2024 (GLOBE NEWSWIRE) -- In a challenge brought by ZenBusiness, Inc., BBB National Programs' National Advertising Division determined that LegalZoom, Inc. provided a reasonable basis for certain claims regarding its online corporate formation services but recommended that it discontinue or modify others. Superiority Claims ZenBusiness challenged several iterations of social media ad and sponsored search ad claims stating that LegalZoom is the "#1 Choice" for online small business form ...