UNIFIED COMMERCE GROUP ANNOUNCES ACQUISITION OF GREATS FROM STEVE MADDEN AND NEW INVESTMENTS

Core Insights - Unified Commerce Group (UCG) has expanded its portfolio by acquiring substantially all assets of GREATS Inc., a premium sneaker brand, and making a strategic investment in Utah-based womenswear retailer Böhme [1][3][4] Company Overview - Unified Commerce Group was founded in 2019 to enable purpose-driven lifestyle brands to scale through shared services, focusing on data-driven customer insights and operational excellence [2][6] - GREATS is recognized as a pioneer in the direct-to-consumer footwear model and is known for its high-quality, fashionable sneakers [4][5] - Böhme, founded in 2006, has become a popular womenswear retailer in the Mountain West with 14 stores across several states and a successful online presence [7] Strategic Implications - The acquisition of GREATS marks the third brand in UCG's portfolio, joining Frank And Oak and Spiritual Gangster, enhancing UCG's operational support and strategic capabilities [2][4] - UCG's shared services platform, UCG Hub, now supports four brands, each with growing direct-to-consumer eCommerce businesses and a combined footprint of over 30 retail stores and more than 200 wholesale partners [4]