Bidding war erupts over Paramount as Edgar Bronfman submits $4.3B competing offer

The drama around Paramount Global is entering a new act after media mogul Edgar Bronfman Jr. submitted a $4.3 billion bid that could put the company's proposed merger with David Ellison's Skydance Media on ice. Bronfman made his offer to take control of the conglomerate — home to CBS, MTV, Comedy Central and Hollywood studio Paramount — by acquiring the Redstone family holding company, National Amusements, sources said. The offer comes a month after Shari Redstone and Paramount's board members approved a bi ...