Choice Hotels (CHH) Expands Everhome Suites in Key Markets

Core Insights - Choice Hotels International, Inc. is strategically expanding its presence in the extended stay market, with new developments in high-demand areas [1][2][4] - The company has a robust pipeline for its Everhome Suites brand, with 65 properties planned and over 20 under construction [2][7] - The locations chosen for new properties are strategically aligned with demand drivers, catering to business and leisure travelers [3][8] Expansion Strategy - Choice Hotels has broken ground on three new Everhome Suites in San Antonio, TX; Bowling Green, KY; and Wichita, KS, marking significant growth in the midscale extended stay segment [1][2] - The company is collaborating with Highside Companies to accelerate the development of Everhome Suites, which currently has four hotels open and a strong pipeline [2][7] - The expansion includes plans for three additional properties in the Northeastern U.S., indicating a focus on markets with growing demand for extended stays [8] Market Position - Choice Hotels holds a first-mover advantage in the extended stay category, with nearly 400 hotels in the pipeline across its four extended stay brands [4] - The Everhome Suites brand is designed to provide a home-away-from-home experience, appealing to both business and leisure travelers [5][7] - The company's stock has seen an 8.2% increase year-to-date, outperforming the Zacks Hotels and Motels industry's growth of 4.1% [9]